08/23/2026
"Clear" doesn't mean flavor-free. π¨
E-cig companies are labeling products "clear" to dodge flavor bans, but the ad language tells a different story with words like menthol, refreshing, smooth flavor, and classic taste. Over half of clear-labeled products studied used targeting flavor language, and many were found to contain flavoring agents like WS-23 and WS-3 (which are used in many flavored products already).
Sales of these products jumped from $34K to over $1M in just a few years. It's clearly a loophole that's working for companies, but not for our health.
Flavors target youth and young adults at alarming rates. Simply renaming them doesn't change that. π§΅