Forbes Agency Council

Forbes Agency Council Forbes Agency Council is a vetted community for senior executives and owners of public relations, media strategy, creative, and advertising agencies.

Members can build relationships, attend live virtual events, and publish their expertise on Forbes.com Forbes, one of the most iconic media companies in the world, and the team behind YEC, one of the most world-class entrepreneurship organizations, have partnered to create a new kind of professional community for top advertising, media and marketing chief executives that proactively connects them

to each other as well as best-in-class resources based on their specific business needs. After years of talking to top professionals about what they were missing, YEC’s team started looking more closely at the professional and trade organizations available to the kinds of world-class founders, business owners, executives and professionals they work with every day. What they saw was an industry in need of an update; many such organizations offer only a limited roster of superficial benefits, and do little to connect members to each other in meaningful ways. By partnering, YEC and Forbes combined YEC’s deep understanding of community building with Forbes' global reach and resources to create a better kind of professional organization -- one that considers what a leader needs in every facet of their business life, and provides one-on-one attention based on those individual needs. The end result is Forbes Agency Council, a new and innovative community for advertising, media and marketing chief executives, who now have a place to discuss and solve pressing business challenges with their peers, share their insights via thought leadership articles on Forbes.com and get personalized one-on-one support from their Forbes Agency Council concierge, who acts as an extension of their own team. Concierges work with members on a regular, ongoing basis to learn about the member’s specific business needs and challenges. With that information, the concierge proactively connects the member to the right industry peers or resources exactly when they need them. Some of those exclusive benefits and resources include the opportunity to share business insights, thought leadership and advice articles with Forbes.com’s nearly 38 million monthly readers; a business services concierge team to connect members with curated resources like travel concierge services, financing, insurance, a global workspace network and volume discounts from hundreds of vetted vendors; exclusive access to members-only VIP events and experiences; and peer-to-peer learning and educational content, to name a few highlights. And because Forbes Agency Council has a rigorous selection process, every member can be assured that they are part of a vetted peer community of the highest caliber. We invite you to see if you qualify for Forbes Agency Council.

Discover incredible destinations with Design Hotels.Exclusive offers are available through your EXEC membership. Include...
09/04/2026

Discover incredible destinations with Design Hotels.

Exclusive offers are available through your EXEC membership. Included with your Forbes Councils status. forbescouncil.exec.vip

Our partner, Zentis Osaka is a design lover's dream, blending Japanese craftsmanship with internationally inspired interiors and exceptional French-Japanese cuisine. Stay here to experience one of Osaka's most stylish boutique hotels while exploring the city's vibrant culture, art, and nightlife.

How can entry-level talent build the judgment needed to lead with AI taking over some of the work that helps them master...
09/04/2026

How can entry-level talent build the judgment needed to lead with AI taking over some of the work that helps them master the basics at the beginning of their careers?

Read more at https://hubs.li/Q04wFhK90 from Hernan Tagliani of Tagliani Multicultural, Paula Chiocchi of Outward Media, Inc., Sun Yi of Night Owls, Boris Dzhingarov of ESBO SEO, Brock Murray of seoplus+, Solomon Thimothy of Clickx, Jacquelyn LaMar of VI Marketing and Branding, Amy Packard Berry of Sparkpr, David Ispiryan of Ranxy, Vaibhav Kakkar of Digital Web Solutions, BhaVin Sonpal of CS Web Solutions, and Goran Paunovic of ArtVersion.

How can entry-level talent build the judgment needed to lead with AI taking over some of the work that helps them master the basics at the beginning of their careers?

Synthetic customers are only as good as the human understanding underneath them. https://hubs.li/Q04wFslM0 Written by Ab...
09/04/2026

Synthetic customers are only as good as the human understanding underneath them. https://hubs.li/Q04wFslM0 Written by Abigail Stuart of Day One Strategy

Synthetic customers are only as good as the human understanding underneath them.

Your next stage of growth may begin with deciding who you will no longer try to serve. https://hubs.li/Q04wFsm30 Written...
09/04/2026

Your next stage of growth may begin with deciding who you will no longer try to serve. https://hubs.li/Q04wFsm30 Written by Nicholas Cormier of Home Builder Marketers

Your next stage of growth may begin with deciding who you will no longer try to serve.

Metrics matter, but they rarely tell the whole story. A useful audit should answer a bigger question: Where does our mar...
09/04/2026

Metrics matter, but they rarely tell the whole story. A useful audit should answer a bigger question: Where does our marketing actually stand today? https://hubs.li/Q04wFslH0 Written by @ of Fratzke

Metrics matter, but they rarely tell the whole story. A useful audit should answer a bigger question: Where does our marketing actually stand today?

AI search should be treated less like another traffic channel and more like an accumulation game. https://hubs.li/Q04wFs...
09/04/2026

AI search should be treated less like another traffic channel and more like an accumulation game. https://hubs.li/Q04wFslD0 Written by Mat Golubovic of Omnius

AI search should be treated less like another traffic channel and more like an accumulation game.

The good news is that these sites are easy to unmask, and none of the checks require special tools. https://hubs.li/Q04w...
09/04/2026

The good news is that these sites are easy to unmask, and none of the checks require special tools. https://hubs.li/Q04wFslr0 Written by Boris Dzhingarov of ESBO SEO

The good news is that these sites are easy to unmask, and none of the checks require special tools.

AI Models Already Know Your Brand. Here’s Why They Aren’t Recommending You https://hubs.li/Q04wswrQ0 Written by Joshua G...
09/03/2026

AI Models Already Know Your Brand. Here’s Why They Aren’t Recommending You https://hubs.li/Q04wswrQ0 Written by Joshua George of ClickSlice

AI tools are now forming opinions about your brand and delivering those opinions—with authority—directly to your potential customers.

09/03/2026

A strong company can still outgrow the story that got it started.

Ryan Paugh speaks with Borzou Azabdaftari, founder and creative director of NickelBronx, about why growing companies sometimes struggle to turn early momentum into a clear, consistent brand.

How Design Systems Are Turning Brand Voice Into Brand Behavior https://hubs.li/Q04wswrs0 Written by Goran Paun of ArtVer...
09/03/2026

How Design Systems Are Turning Brand Voice Into Brand Behavior https://hubs.li/Q04wswrs0 Written by Goran Paun of ArtVersion

Design systems bring visual standards, content guidance and interaction patterns into a shared framework.

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