02/28/2024
Human behavior is driven by decision processes about whether to comply with advice from public-health experts and instructions from officials charged with managing pandemic response within organizations and governmental regions. In a new article, CMAC researchers Wesley Wildman, George Hodulik, and LeRon Shults demonstrate that human values are influential factors in a pandemic simulation. The Artificial Organization is an existing, agent-based, decision-support tool for pandemic management, with added behavioral parameters on political ideology, the spread of values, and the interactions between political values and compliance decisions in the US. Even before real-world testing, the results of this study suggest public-health messaging might be more effective if it were to engage values rather than only stress compliance with public-health recommendations.
Wesley Wildman, George Hodulik, and F. LeRon Shults Journal of Artificial Societies and Social Simulation Abstract: The SARS-CoV-2 pandemic has made abundantly evident that human behavior is a critical factor in determining whether interventions intended to manage infection spread are effective. Hum...