Duplessy Foundation, 50 Milk Street, Boston, MA (2026)

04/07/2025

Theme-Based Sales Strategy 🗓️
Instead of juggling multiple tasks daily, Charlene organizes her week like this:
🔹Monday - Admin
🔹Tue/Wed - Sales
🔹Thursday - Email marketing
🔹Friday - Social media

No more chaotic multitasking. 🎯 swipe to learn more!

03/31/2025

Are you on track to hit your sales goals? If you need to close ONE big deal, this is for you.
🔹 Learn how to turn a complex sale into a step-by-step process.
🔹 Example: Selling a $10M+ property.
🔹 Follow this strategy & close life-changing deals.
➡️ Swipe through to see the process!

03/24/2025

Are you on track to meet your sales goals?
Over the next few weeks, I’ll break down 3 sales planning strategies. Today: How to get sales FAST.
If speed matters, this strategy is for you.

03/18/2025

Want to get your sales on track in just one day? 🚀

It’s all about making the most of your time, staying organized, and being consistent. By breaking your day into clear blocks, you can stay focused and hit your sales goals faster.
👉 Swipe through to see how a productive day can transform your business!
📌 Remember: Success is about ex*****on, not just planning. Let's get to work! 💼

02/19/2025

🔑 The Perfect Hour Formula for Resetting Your Day and Achieving Sales Goals 🔑

Ever had a day where you’re unsure of what you accomplished? We’ve all been there, but it’s time to reset and refocus! This simple formula will help you take control of your day and hit your revenue goals.

1️⃣ Set the Mood (1 min) – Create a focused environment, whether with music or silence.
2️⃣ Journal (15 min) – Reflect on what went right, what went wrong, and what’s next.
3️⃣ Do the Next Most Important Thing (30 min) – Focus on revenue-generating tasks. Small steps lead to big progress. 🚀

🔄 Consistency is key. Keep taking small, focused steps every day, and you’ll make great progress toward your goals!

What’s your next revenue-generating task? Drop a comment or DM me your next step. Let’s keep building momentum together! 💬

12/23/2024

🚨 Sales insights for service-based businesses!
This week, I answered Tenyse Williams’ question: How do I create a sales plan for my PR business?
Using real-life examples, I break down two strategies: Attract & Attend—both lead to $1M+ businesses. 🧵

12/16/2024

Two businesses, two 2025 sales plans: lessons in sparking interest & converting it into sales. Here's how they can hit their revenue goals:

💄 Beauty Biz
Goal: $50k
Strategy: Sell 500 $100 bundles via:
• Subscription box deals
• Markets/events
• Influencer partnerships
Test, iterate, & scale!

🏠 Architecture Biz
Goal: $300k
Strategy: Find 15 $20k clients by:
• Running ads (highlight $40k+ homeowner grants)
• Partnering w/ contractors
• Collaborating w/ state agencies

Both businesses need consistent outreach, networking, and testing to find what works. Once they identify a winning method, they can scale for consistent leads.

Want a custom sales plan for your biz? Drop your questions or DM me—let’s build your roadmap for 2025 success!

10/10/2024

“Your moment is coming soon”
I said it in faith, She did it in hope
30 days later, both lives changed

It was early April
She had just been laid off as a result of COVID
Her side hustle suddenly became her main hope for income

She was giving this business a few months deadline to produce revenue or quit
When she reached out to me, we had 3 goals:

1) Create a signature offer
2) Focus her website
3) Get some traffic to her website

This website sold all kinds of products for new moms.
There were close to 50 items that you could buy.
None of them were over $50.

To create a signature offer, our objective was to give the ideal customer a product they would be proud to buy.

My challenge to the business owner was to create that “proud to buy” product for over $100.

She took a blanket, bibs, burb cloths, and some items I’m forgetting into a beautifully packaged new mom gift box.

There was a $100 version and $200 version.

Focusing the website meant incorporating story into the website and making it easier for visitors to buy.

Right on the front page, above the fold, she offered the new mom gift boxes.

Below that she told the story of how the brand honored 3 generations of mothers - her grandmother, mom, and her.

The number of items went down from almost 50 to less than 10.

After 30 days of transforming the offer and website, we had to focus on traffic

She hustled reaching out to multiple journalists and got featured on a list of Black owned baby product companies.

That list was on a website that generates 2 million views per month - What to Expect (that’s the website name).

The traffic that came flooded her website.

Every single product sold out in less than 2 weeks.

Her time came. She was ready. Finally, we both had faith and believed.

That business owner is Mishell Ekunsrinde from Stina and Mae.

Share this story with someone whose time is coming but needs some faith.

10/09/2024

“I don’t have time to talk to customers”
Are you a biz owner who says this?
If you have ever said this, this story is for you.

Imagine
You suddenly have 2 big problems hurting your business
Facebook ads are 2-3x more expensive

The most expensive item you sell is $40

You’ve spent the last 3 years building up your brand via Instagram
Every dollar you spent on ads, gave you 4 dollars back
Your customers have a deep connection to your brand message
Life was good.
Now, your business is relying on $40 t-shirts to stay alive.
When I met her, this very situation was unfolding in real time.
My first suggestion as a coach, “Talk to your customers.”

Her response at first:
“I don’t have time to talk to customers”
“I need an intern to set that up”
I got so frustrated with her reasons, that I went through a process of hiring an intern for her.
The intern worked with the biz owners to arrange 3 individual interviews and a group interview for the customers.
Thankfully, the biz owner took the time to listen to the interviews.
These strangers who saw posts on Instagram and purchased t-shirts - cried.
The customers cried because being gay, a nerd or someone with 4c hair - made them feel disregarded and disrespected by their communities.
Even through Zoom you could feel the emotion and how much it meant for someone to affirm their identity.
The business owner turned the insights from those conversations into $100 and $200 items.
These were items the customers recommended.
She had no way of knowing they would sell.
She couldn’t change Facebook ad prices but she did change her relationship with her customers.
That business owner is Rachel Topping of Nappy Head Club. Please show her some love.
If you know any business owners who would benefit from reading this, please share.

10/08/2024

“No. I don’t accept your rejection”
Has anyone believed in you more than yourself?
I reluctantly believed them and this happened.

After 10+ years in catering and events, she quit her job.
She decided to start a catering business featuring vegan cuisine with a Caribbean twist.

Great idea with interesting start date - Jan 2020
By the time we met it was March of 2021.

New York City was one of the worst places for business at that time
People were getting sick.
Hospitals were full.

So many places were locked down.

Once we got on the phone, I told her all these factors made it near impossible for me to help her with sales.

The words that came out of mouth were:

“I can’t help you”

She refused

All the sacrifices she made, draining her bank account in 2020 - it had to be worth it.
I could tell you that I was inspired by her spirit and I chose to work with her but that’s a lie.

I was scared.
I had no idea how I could help this woman.

The pivotal detail was how she taught cooking classes online for free throughout 2020.
She had a spirit of generosity when her dream was turning into day to day chaos.

I was jealous.

“If I can learn from her, it’s worth me trying to help her with sales.”

She called every potential and past client.
She applied to provide lunch to the COVID test tents around New York City.
She was hustling.

I advised her to send cookies with a handwritten note to the hospitals.
She hand delivered these cookies to all kinds of potential clients.
Some of those cookies turned into clients in late 2021 and throughout 2022.

She went from just $20,000 in 2020 to $120,000 in 2021.

2022 was over $200,000.

Today she is an ambassador for Verizon Small Business Digital Ready program.
She has done events at Gracie Mansion for the Mayor of New York multiple times.
She refused my rejection and I thank her for it.

She embodies resilience.

Her name is Yudy Yudelka Carerra.

If this story resonates with you, please let me know in the comments.

10/07/2024

“I was just thinking of you”
When people say it. Do you believe them?
One story forced me to believe

A piece of fabric lay on the desk of a very important woman
The textured square stayed in the corner of the wooden desk underneath some files
For two years, this important woman played with the fabric square, looked at it, and thought of the possibilities

The important woman was in charge of decorating all the buildings for a major nonprofit
She knew it was time to change the decor of those buildings
The interior chairs, couches, and fabric decorations were starting to look like your Auntie’s 1980s era living room

Even though this important woman had the time to change everything, she hesitated.
Even when she had the money to change the decor, she just played with the square instead.
What was she waiting for?

Two years passed
The fabric square stayed on her desk like an anchor.
The idea of changing was still alive as long as the square was present.

One day this important woman received an email.
The email was from the designer who created the precious fabric square
Finally, the sign the important woman was looking for.

The designer talked through potential changes.
The designer addressed some of her concerns.

The multi-million dollar nonprofit had iconic buildings that the visitors saw as temples.

The designer took the fantasy of the fabric square and turned it into a dramatic, organizational transformation.

When the designer emailed the important woman, the first line of the reply was:
“I was just thinking about you”

Even when 2 years passed, the important woman remembered the brilliance of the designer.
Yet, if the designer never reached out, the transformation would never take place.

That wonderful designer is Kathleen Bennett. Please show her some love in the comments.

10/06/2024

The story of her BBL surgery really moved me.
She could help a lot of people. But she had one problem.
“I don't have credibility”

A couple years prior to our convo, she had a life changing event.

“Once I get the BBL, tummy tuck, and liposuction, everything will be okay”
She was going for all 3 procedures at the same time.

To make this happen, she found a doctor who could do the work cheaply.
The doctor’s office was 1,000 miles away.
The facility probably averaged 12 surgeries per day.

The plan was to have the surgeries, rest at a recovery home, and head home as soon as possible.

The day of the procedures everything seemed normal.
Just after the operations, she complained of pain to the doctor.
He just rushed her off.
He had more patients to serve.

Her priorities were getting home and getting healed.
Next stop was the recovery home.
That’s where people monitor the healing process after surgery.

At the recovery home, she started to help other women deal with their post surgery healing.
The other patients trusted her more than the staff.
In truth, helping other patients distracted her from the pain post surgery.

While on the phone with her husband, she started to feel weak.
Her body fell to the ground.
She was unconscious for over 3 minutes.

When she woke up, all she heard were screams.

Nobody took her vitals.
Nobody was CPR certified.
Nobody was prepared.

After 24 hours, she left the recovery facility.
For 3 days, she went to a hotel and figured out how to take care of herself.
After a week, she learned that a woman died doing the same 3 procedures.

That life-threatening experience inspired her to start a company to help people pre and post surgery.
When it was time to expand her practice - she didn’t know what to do.

“I have no credibility”.

I told her,
“Your story is your credibility”

Over time she became more comfortable sharing her experience and helping people safely navigate the process.
Today, there are people going to unlicensed doctors to get elective surgery
These folks figure that the lower cost is worth the risk
They are often uneducated about the pre and post surgery

Ashanti Mack is helping these people get home and healed - safely.

Duplessy Foundation

04/07/2025

03/31/2025

03/24/2025

03/18/2025

02/19/2025

12/23/2024

12/16/2024

10/10/2024

10/09/2024

10/08/2024

10/07/2024

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