Pet Industry Federation - PIF

Pet Industry Federation - PIF PIF is the trade association for businesses involved in the UK pet industry

04/09/2026

LAST CHANCE TO ENTER THE PIF AWARDS 2026!
Entries close at 11.59pm on Monday 7 September.

If you’ve been meaning to enter, now is the time. Whether it’s your business, your team, a new product or the work you’ve done over the past year, don’t miss the opportunity to be recognised at the PIF Awards 2026.

Details of how to enter, together with all the award categories, can be found at: https://petfederation.co.uk/pif-awards/

Get your pet business recognised.

Entering is free. The deadline is final.

PIF Business Surgery is back at PATS!Following the success of last year’s surgery, we’re back for 2026 with more experts...
03/09/2026

PIF Business Surgery is back at PATS!

Following the success of last year’s surgery, we’re back for 2026 with more experts, more topics and new specialists joining us each day.

Across all three days of PATS, drop into PIF Stand B61 for free, practical 1-to-1 advice covering everything from retail, marketing and employment to marketplaces, cyber security, international trade, recruitment and more.

No booking needed. Just drop in and talk to the experts.

📍 Stand B61, PATS, NEC Birmingham

📅 27–29 September

PIF - doing even more to help pet businesses.

www.petfederation.co.uk



Anyone for tea in China?China is the birthplace of tea, and this November there’s something brewing in Guangzhou.PIF and...
26/08/2026

Anyone for tea in China?

China is the birthplace of tea, and this November there’s something brewing in Guangzhou.

PIF and CIPS are bringing together a UK delegation to visit CIPS Guangzhou, one of China’s largest professional pet and aquarium trade shows.

Last year, CIPS welcomed 1,230 exhibitors across 100,000 square metres, showcasing pet food, accessories, health and care products, aquatics, grooming, small animals and the latest pet technology.

Whether you want to:

🐾 Source new products and private-label opportunities

🤝 Meet manufacturers, importers and distributors

🏭 Visit factories and retailers in Guangdong

🌏 Explore exporting your products to China

💡 Understand how business and the pet market work in China

This is not simply a walk around the exhibition. Tell CIPS what you hope to achieve and your visit can be tailored around your interests, with relevant meetings arranged in advance. Post-show factory and retail visits may also be available.

China’s urban dog and cat market is now worth approximately £34 billion, making this a valuable opportunity to explore one of the world’s most significant pet markets.

Places on this tailored delegation are limited.

Interested? Complete the attached form by the ➡️ 31st August in the link below and we will get back to you with more information
https://forms.cloud.microsoft/e/EhfyVen9j4

Expert advice for pet businesses 🐾The Drop-In Clinic, run by Pet Industry Federation - PIF, brings expert-led sessions t...
25/08/2026

Expert advice for pet businesses 🐾

The Drop-In Clinic, run by Pet Industry Federation - PIF, brings expert-led sessions to the show floor across all 3 days.

From PR and brand strategy to cyber security, IP protection, and workplace law, get one-to-one guidance from the people whose job it is to know the pet industry inside out. Book a slot in advance or drop by on the day.

📍 Find PIF on Stand B61
📅 27–29 September, NEC Birmingham

Drop-in clinic bookings opening soon, link in bio for the full agenda. Free to attend for qualifying trade professionals.

Entering the PIF Awards is soooo easy… and it could be you!You don’t need a glossy presentation or a complicated applica...
25/08/2026

Entering the PIF Awards is soooo easy… and it could be you!

You don’t need a glossy presentation or a complicated application. Just follow three simple steps:

Step 1: Choose your category and read the criteria.

Step 2: Write up to 500 words explaining how your business, product or nominee meets the criteria.

Step 3: Complete our entry form and upload your entry by Monday 7 September 2026.

That’s it! And entering is completely free

You’ll also need to upload:

✅ Your company logo
✅ Product images, if applicable
✅ A headshot for an individual nominee, if applicable

Please use our entry form to submit your entry as a Word document or PDF. If you’re entering more than one category, simply complete a separate application for each one.

Please note that entries cannot be accepted by email (you must use our entry form) and late submissions will not be considered.

You’ll find links to the category criteria, entry form and terms and conditions in the link below.

Questions? Email: [email protected]

Don’t talk yourself out of entering. Your business, product or colleague could be one of our PIF Awards 2026 finalists… or even a winner! 🌟You never know.......!

https://petfederation.co.uk/pif-awards/how-to-enter/

Could this be you in 2026?Just 14 days remain to enter the PIF Awards 2026. Entries close on Monday 7 September.As busin...
24/08/2026

Could this be you in 2026?

Just 14 days remain to enter the PIF Awards 2026. Entries close on Monday 7 September.

As businesses prepare to promote their stands and products at PATS, entering the PIF Awards is another powerful way to raise your profile.

Finalists will be announced shortly before PATS, giving shortlisted businesses valuable recognition to support their conversations with buyers at the show. That recognition continues through to the PIF Awards gala in November and well into the new year.

Entering is simple and completely free for PIF members and non-members. All you need is a clear 500-word summary of your business, its story and its achievements.

Tickets and tables are also now available for our black-tie gala evening on Thursday 5 November at the DoubleTree by Hilton, Stoke-on-Trent.

https://petfederation.co.uk/pif-awards/how-to-enter/

The PIF SUPERZOO Delegation PackageSUPERZOO, Mandalay Bay, Las Vegas12–14 August 2026The PIF SUPERZOO Delegation Package...
24/07/2026

The PIF SUPERZOO Delegation Package
SUPERZOO, Mandalay Bay, Las Vegas
12–14 August 2026

The PIF SUPERZOO Delegation Package is designed for UK buyers, retailers, distributors, buying groups, manufacturers and suppliers seeking new products, business contacts and practical insight into the US pet market.

It will also be valuable for UK manufacturers and suppliers considering exhibiting at SUPERZOO in 2027, providing an opportunity to assess the show, research the market and explore the potential for future participation.
All welcome. PIF members receive the best rates.

What is included:
➡️ Complimentary SUPERZOO exhibition registration.
➡️Complimentary two-day Retail & Grooming Education pass, normally worth $220.
➡️Tailored exhibitor, product and education recommendations based on your business interests.
➡️Registration, meeting-planning and introduction support.
➡️Access to the International Trade Center and meeting facilities.
➡️NielsenIQ guided show-floor tour.
➡️First Timers Networking event.
➡️Invitation to the SUPERZOO Beach Party.
➡️Invitation to the PIF USA Breakfast on Thursday 13 August.
➡️UK delegate coordination and onsite PIF support throughout the show.

The private PIF USA Breakfast will bring the UK delegation together with selected US pet industry contacts before the exhibition opens on Thursday 13 August.

Topics will include:
Understanding the US pet market.
Routes to market and commercial opportunities.
Buyer and distributor expectations.
Regulatory and market-entry considerations.
Building US partnerships.
Preparing for future participation at SUPERZOO.
The breakfast will also provide a focused networking opportunity with invited US contacts and fellow UK delegates.

Programme highlights
Tuesday 11 August: Pre-show education covering retail, commercial performance and business development.
Wednesday 12 August: Education sessions, targeted exhibitor visits and the New Product Showcase.
Thursday 13 August: PIF USA Breakfast, NielsenIQ guided tour, First Timers Networking and the SUPERZOO Beach Party.
Friday 14 August: Follow-up meetings, final supplier visits and next-step planning.
Education topics include retail trends, ecommerce competition, pricing, margins, KPIs, stock management, store design and changing consumer expectations.

The delegation is open to UK pet industry professionals with genuine buying, sourcing, distribution or export interests.

It is designed to help UK companies source products, identify suppliers and commercial partners, understand the US pet market and assess the potential for exhibiting at SUPERZOO in 2027.

Travel, accommodation, insurance, meals and personal expenses are not included. Meetings with buyers, suppliers or distributors cannot be guaranteed.

Register your interest now. Places are limited.
https://lnkd.in/gcrPeBDS
Contact: Alexandra Baker, Pet Industry Federation
Email: [email protected]

Can We Run Your Business for You?No.But we can help YOU run your business.No trade association can make sales for you.We...
14/07/2026

Can We Run Your Business for You?

No.

But we can help YOU run your business.

No trade association can make sales for you.

We can’t manage your cash flow.

We can’t recruit your staff… but we can put you in touch with people who can.

We can’t stop difficult customers… but when disputes arise, we’re here to help through our dispute resolution service.

And we certainly can’t remove every challenge that comes with running a business.

But we can make it easier.

Here’s how we can help:

• Influence the future of the pet industry. PIF sits on the Steering Committee of the Canine and Feline Sector Group (CFSG), ensuring the views of pet businesses are represented alongside animal welfare charities, veterinary organisations, local authorities, government and other key stakeholders.

• Stay ahead of changing legislation, regulation and Animal Activity Licensing requirements before they affect your business.

• Improve knowledge and demonstrate competence through practical online learning designed specifically for pet businesses. From Animal Activity Licensing to business development and professional skills, discover PIF Education at www.pifeducation.co.uk.

• Access expert business advice, guidance, templates and best practice.

• Accelerate your growth through the Business of Pets conference, where ambitious businesses gain practical advice, market insight, expert speakers and valuable connections to help them take the next step.

• Gain valuable market intelligence and business insights through our executive briefings and industry updates.

• Identify export opportunities and understand what is needed to trade successfully in overseas markets.

• Build valuable contacts across every part of the UK pet industry.

• Raise standards within your business through practical guidance and recognised good practice.

• Celebrate success through the PIF Awards, recognising the very best businesses, products and individuals across the UK pet industry while showcasing excellence, innovation and achievement.

• Ensure your voice is heard by Government, regulators and decision makers.

• Be part of a community committed to helping the UK pet industry grow and succeed.

Running a business can sometimes feel lonely.

It doesn’t have to be.

Whether you’re a pet retailer, groomer, boarding establishment, breeder, manufacturer, supplier or pet service provider, PIF is here to support you at every stage of your journey.

We can’t run your business.

But we can help you build a better one.

If you’re not already a member, we’d love you to join us.

Be part of it. Add your voice. Help us do more.

Join PIF today.

www.petfederation.co.uk

We Don’t Just Say It. We Do It.Some organisations spend their time talking about what they are going to do. Others are m...
13/07/2026

We Don’t Just Say It. We Do It.

Some organisations spend their time talking about what they are going to do. Others are more interested in promoting themselves and collecting awards.

At PIF, we’d rather be judged by what we’ve actually done for the UK pet industry.

Just in the first six months of 2026 we’ve:

• Helped shape new professional grooming guidance through the Canine and Feline Sector Group (CFSG), where PIF sits on the Steering Group.

• Gathered evidence from professional groomers that fed directly into submissions to the Veterinary Medicines Directorate and the House of Lords on flea and tick treatments.

• Challenged the huge variation in Animal Activity Licensing fees through Freedom of Information requests.

• Launched Paws in Spring, helping independent pet retailers attract customers while showcasing the importance of the high street. Thank you to the many manufacturers and suppliers who supported the campaign by donating prizes.

• Expanded PIF Education, providing practical online learning to help pet businesses build knowledge, demonstrate competence and support compliance with Animal Activity Licensing requirements.

• Delivered Business of Pets, bringing together industry leaders with insight from PwC, NielsenIQ and others.

• Expanded our Data & Insights programme with executive briefings from PwC, CACI, Mintel and Herd, giving businesses practical intelligence to help them plan ahead.

• Increased our focus on exports, supporting UK businesses at Interzoo and developing practical help for companies looking to trade internationally.

• Continued to represent the industry with Government, Parliament, regulators and sector bodies.

• Continued to develop the PIF Awards, introducing new categories including the International Business Award.

And we’re only halfway through the year.

PIF’s job is to be the trade association for the UK pet industry.

That means representing our members, raising standards, influencing policy, supporting businesses, creating opportunities and ensuring the voice of the pet industry is heard.

But we cannot do it alone.

Everything we do is made possible by businesses that choose to become PIF members. Their membership strengthens our collective voice and gives us greater capacity to tackle the issues that matter.

The more businesses that stand with us, the more we can do for the UK pet industry.

If you believe we should be doing more…

Join us.

Be part of it. Add your voice. Help us do more.

Join PIF today.

www.petfederation.co.uk

Address

8 Britten's Court, Clifton Reynes
Olney
MK465LG

Telephone

+441234273933

Website

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