05/08/2026
🌱 Empowering Smallholder Enterprises through Digital Innovation 📱📡
Smallholder farmers in Gutu continue to face market participation challenges, including exploitative pricing, market gatekeeping by middlemen, weak bargaining power, and limited access to reliable market information.
An assessment conducted in Gutu District under the Climate Adaptation for Rural Livelihoods Project (CARL 2) found that these unfair trade practices continue to suppress farm-gate prices, reduce farmer incomes, and limit access to competitive markets. Similar findings have been reported in Zimbabwe, where limited access to organised markets and market information continues to constrain smallholder commercialization and profitability (Madzokere, 2023; Melesse et al., 2023).
The AgriLink Derivatives Exchange (ALDX) digital platform is helping bridge these gaps by connecting farmers directly with buyers, input suppliers, and financial institutions while providing timely market information and greater price transparency.
Following a week-long onboarding and registration exercise by AQUAZIM, in partnership with Oxfam and Mugonat, over 250 farmers have now registered across the three ICSP-BRIC-ZIM operational wards in Gutu District.
Farmers received support to create profiles, capture farm data, and learn how to use the platform, with Area-Based Agribusiness Officers providing technical assistance throughout the exercise. Farmers without smartphones have also been registered and will receive market information through the platform's bulk SMS service, ensuring no farmer is left behind.
As adoption continues to grow, AQUAZIM and its partners will continue to support farmers through field visits and WhatsApp to maximize the benefits of digital agriculture.
🌾 Together, we are building fairer markets, stronger market linkages, and more resilient smallholder farming systems.