12/08/2026
Boosting businesses, one step at a time. The Programme walks with owners, strengthening businesses, from census and diagnosis to personalized technical assistance and business image improvement. The programme aims to build everything from record keeping and planning to quality, sales and marketing, not just one skill in isolation. 💼
This week, that journey moved into digital marketing and branding communications. Through practical, low-cost strategies, MSME owners learned how to build stronger brands, boost their visibility, and connect with more customers, equipping them to grow and compete in today's digital economy.
The session was opened by Ms Chali Selisho, Head of the Inclusive Growth Unit, who welcomed the young Zambian building already building their own businesses. Who knows, among them could be the seeds of Zambia's first generation of billionaire entrepreneurs. 🌱
More sessions are rolling out across Lusaka, Kitwe, Ndola and Livingstone in the weeks ahead. Stay tuned!