ZCCP is a local NGO in Zambia established in the year 2002 with a vision of ‘having a well informed and empowered Zambian society where individuals and communities make positive and proactive decisions about their health, development and general social wellbeing’ through improved access to information and education. The organization is a champion in health and development communications and works
with communities to bring about social behavior change. The organisation uses the power of the mass media (radio, TV, print, social media and social mobilisation) to reach the populations and effect social and behavioral change. The organization uses a rigorous formative research process to generate appropriate edutainment content relevant to social, health and development priorities in Zambia. ZCCP has developed Kwatu as a well-known health and development communication brand, which has been used to carry all of ZCCP’s products.
