19/09/2026
DIPLOMACY AS AN ENGINE FOR THE GROW ZAMBIA AGENDA
By Mr. Gift Mulenga
In today’s interconnected world, diplomacy is no longer limited to political relations, protocol and representation. It is also an instrument for promoting trade, attracting investment, expanding tourism, facilitating technology transfer and building international partnerships.
For Zambia, diplomacy can therefore play an important role in advancing the Grow Zambia agenda by connecting the country to global markets, capital, expertise and opportunities.
Zambia’s embassies and high commissions are strategically located in countries with significant financial resources, technology, markets and business networks. They have access to governments, multinational companies, investors, financial institutions and the Zambian diaspora. This network provides an important platform for promoting Zambia’s economic interests.
INVESTMENT DIPLOMACY
The launch of the Invest in Zambia International Conference (IZIC) in July 2025 demonstrated the potential of investment diplomacy. The conference attracted investors and stakeholders from sectors including mining, energy, agriculture and tourism and generated more than US$2 billion in investment commitments.
However, investment promotion should not end with an event in Lusaka. The opportunities generated through such platforms require continuous engagement and follow-up.
Zambian diplomatic missions can support this process by identifying potential investors, organising business engagements, promoting investment opportunities and connecting Zambian businesses with international partners.
The U.S.–Zambia Investment and Innovation Roadshow is an example of this approach. The Zambian Embassy in Washington, D.C. engaged stakeholders across California, Georgia and Texas, bringing together American businesses, government representatives and Zambian diaspora communities.
Such initiatives show how diplomacy can help create practical investment opportunities for Zambia.
PROMOTING TRADE AND ZAMBIAN PRODUCTS
Economic diplomacy should also help Zambian businesses access international markets.
Diplomatic missions can identify potential markets for agricultural products, manufactured goods, minerals and creative products while connecting Zambian companies with foreign buyers, distributors and business associations.
This means diplomacy can contribute both to attracting investment into Zambia and creating opportunities for Zambian businesses abroad.
TOURISM AND ZAMBIA’S GLOBAL BRAND
Diplomacy can also promote Zambia as a tourism and investment destination.
Zambia’s tourism assets, including Victoria Falls, national parks, wildlife and cultural heritage, can be promoted through diplomatic missions alongside opportunities in agriculture, energy, manufacturing, mining and technology.
Investment and tourism events organised through missions abroad could bring together investors, tourism operators, financial institutions, businesses and the diaspora, presenting Zambia as a country with opportunities across multiple sectors.
FROM IZIC TO CONTINUOUS ECONOMIC DIPLOMACY
IZIC should be viewed not simply as an annual conference but as a platform for continuous investment engagement.
Diplomatic missions can follow up with potential investors, maintain relationships with prospective partners, organise sector-specific meetings and consistently communicate Zambia’s investment opportunities.
The focus should also be on investments that contribute to long-term economic development through job creation, skills and technology transfer, local supply chains and increased exports.
THE DIASPORA AS AN ECONOMIC RESOURCE
The Zambian diaspora is another important resource for economic diplomacy. Zambians living abroad possess professional expertise, capital and networks that can help connect Zambia to international opportunities.
Diplomatic missions can strengthen these connections by engaging diaspora professionals and entrepreneurs and linking them to investment and business opportunities in Zambia.
GROWING ZAMBIA THROUGH STRATEGIC DIPLOMACY
The Grow Zambia agenda requires cooperation between government, businesses, investors, citizens and international partners. Diplomacy can help bring these actors together.
Zambia’s diplomatic network should therefore be used strategically to promote investment, expand exports, attract tourists, facilitate technology partnerships and strengthen international economic relationships.
The Grow Zambia agenda should not only be promoted in Lusaka. It should also be taken to Washington, London, Beijing, New Delhi, Tokyo, Canberra, Johannesburg and other strategic locations where Zambia has diplomatic representation.
The question is simple:
How can every diplomatic mission contribute to growing Zambia?
When diplomacy is connected to investment, trade, tourism, technology and international partnerships, Zambia’s presence abroad becomes more than representation.
It becomes a bridge between Zambia and the opportunities of the global economy.