13/10/2026
PRESS STATEMENT
(For Immediate Release)
PAAGZ CALLS FOR PUBLIC FUNDING TO MATCH PRESIDENT HICHILEMA’S COMMITMENT TO THE CREATIVE ECONOMY: RECOGNITION MUST COME WITH RESOURCES.
The People’s Action for Accountability and Good Governance in Zambia (PAAGZ) welcomes President Hakainde Hichilema’s recognition of the arts and creative economy in his address to the First Session of the Fourteenth National Assembly. However, recognition must translate into tangible investment and measurable action.
PAAGZ’s study, Economic Contribution of Zambia’s Cultural and Creative Industries to GDP, Employment and Informal Sector Dynamics in Zambia, highlights the sector’s economic potential, including increased tax revenue, job creation, and returns on public investment. Yet, public funding for the arts remains below 0.1% of the national budget.
What does this mean for the stability and growth of Zambia’s creative sector?
Zambia’s creative economy is already contributing to national development. Unlocking its full potential requires deliberate investment, sustained policy support, and adequate resources to grow the sector, create jobs, and sustain artists’ livelihoods.
PAAGZ therefore calls on Government to:
1. Integrate: A measurable creative economy target into the Grow Zambia Agenda.
2. Increase: The allocation to the arts in the 2027 National Budget to between 0.25% and 0.35% of total national expenditure, and establish a dedicated programme budget for the Department of Arts that goes beyond staff salaries and administrative costs.
3. Establish: A standalone Ministry responsible for Arts and Culture, with the mandate and authority to drive the creative economy as a growth sector.
4. Appoint: A technically credible Minister responsible for the arts without further delay.
Read PAAGZ’s full statement for key insights and download the full report at the link in the comment section or on the YouTube description.
https://youtu.be/MRn6jnhPcK4
Ministry of Youth, Sport and Arts National Arts Council of Zambia National Association Of Media Arts -NAMA Patents And Companies Registration Agency (PACRA) Zamcops Ministry of Finance and National Planning, , Lusaka-Zambia SELAM CfCA - Connect For Culture Africa
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