21/08/2026
Black Woman in Business: Abigail Enterprise Incubator Empowers 120 Women Entrepreneurs
The Black Woman in Business – Abigail Enterprise Incubator Programme has officially begun its training journey, with 120 women entrepreneurs from Edenpark, the Vaal Triangle, Meyerton and Sasolburg embarking on an intensive 24-month business development programme.
The programme is designed to equip women with the knowledge, skills, confidence and support needed to start, strengthen and grow sustainable businesses.
The first five months of the programme consist of face-to-face training, followed by 18 months of mentoring, business coaching, evaluation and practical marketing challenges. This extended support model is aimed at ensuring that participants do not simply receive training, but are supported as they apply what they have learned in their businesses.
A Powerful First Week of Training
The women from Edenpark and Meyerton have already completed their first week of face-to-face training, tackling important topics that address both the personal and practical challenges faced by entrepreneurs.
The first week covered:
The Three Paradoxes Affecting Small Business Entrepreneurs
Money Trauma and the Entrepreneur
Costing and Quality
SWOT Analysis
Strategic Planning
These topics are designed to challenge participants to look beyond simply running a business and to understand the mindset, financial decisions, strategic thinking and business practices required to build a sustainable enterprise.
The programme recognises that entrepreneurship is about more than having a good business idea. Entrepreneurs must understand their relationship with money, know their costs, maintain quality, identify their strengths and weaknesses, understand their market and develop clear strategies for the future.
Beyond the Vaal Triangle
Lusa is also expanding its vision to reach more women entrepreneurs across South Africa.
Plans are currently underway for a new training programme in Alexandra, aimed at women between the ages of 18 and 40 who want to start their own businesses.
In addition, Lusa is planning a nine-week online enterprise training programme that will allow women from different parts of South Africa to participate without needing to attend face-to-face sessions.
These programmes will create opportunities for women who have an entrepreneurial dream but may not have access to traditional business development programmes in their communities.
Building Businesses That Can Last
The Abigail Enterprise Incubator is built around the belief that women entrepreneurs need more than once-off training. They need ongoing support, mentorship, coaching, accountability and opportunities to test and apply what they have learned.
Through the 24-month journey, participants will have access to structured development opportunities designed to help them move from ideas and informal businesses towards stronger, more sustainable enterprises.
The programme is subsidised by the Leipoldt Bachman Foundation, making this valuable business development opportunity more accessible to women who may otherwise not be able to afford such extensive training and support.
For Lusa, the goal is clear: to invest in women, strengthen small businesses and create opportunities for economic growth within communities.
The 120 Abigail participants have now taken their first step. The next 24 months will be a journey of learning, growth, challenges and transformation as these women work towards building businesses that can create income, employment and lasting impact.