12/10/2026
The best sellers listen first.
Most people picture a salesperson as someone who talks a lot. The ones who actually help people do the opposite.
Before an offer can help anyone, someone has to understand what's needed. That means asking good questions, paying attention to the answers, and only then suggesting something that fits.
This matters well beyond work. The same skill makes you a better colleague, a better friend, and a better partner. People trust you when they feel heard, and trust is what turns a pitch into a real "yes."
Last time, I said nothing moves until someone sells. Today's lesson is that the selling only works when it starts with listening.
Lesson 2 of the series on why sales matters for how we live.
When did someone listen to you before offering a solution? How did it change your answer? 👇