31/08/2026
United we stand. Divided we fall.
Turning communication into change
By Nhlelo Msimango
Mo Senne, a communications and advocacy specialist at Rhodes University, is using her work to challenge injustice, amplify marginalised voices and push institutions to respond to issues affecting communities.
For Senne, communication is not simply about public relations. It is a way of connecting complex issues such as gender-based violence, public safety and governance with the everyday experiences of ordinary people.
Her journey into communication was influenced by her background in Psychology and her interest in understanding human behaviour.
“I was inspired by the power of narrative to restore human dignity, challenge injustice, and move communities from awareness to action,” she said.
Senne currently works as the Senior Communications Officer at Rhodes University and serves as Head of Communications and Research at Not in My Name International.
Her work involves managing institutional communication and public engagement at the university, while her advocacy work focuses on public safety, governance and gender justice.
One of the campaigns that left a lasting impression on her was the media and activist campaign surrounding the Nicholas Ninow trial, which she worked on at Not In My Name International.
The campaign challenged her emotionally but strengthened her belief that communication should not be passive when people’s rights are at stake.
“It proved that strategic public communication can give voice to the voiceless and force society to confront uncomfortable truths,” she said.
For Senne, words can influence how society understands an issue and what it considers acceptable.
“When used strategically, communication transforms invisible struggles into urgent national conversations,” she said.
Her work has been recognised through awards including the UN SDG Action Award and MACE Excellence Awards. She sees these achievements as recognition not only of her work, but of the communities and causes she represents.
“Recognition is never a solo achievement; it is a validation of the communities and causes we represent,” she said.
Despite the demands of advocacy and crisis communication, Senne said her psychological training and belief in collective action keep her grounded.
“Structural change is a long-distance run, not a sprint,” she said.
She now hopes to strengthen the connection between research, policy and digital communication, with a focus on creating long-term structural change rather than temporary awareness.
For Senne, that means refusing to stay silent when difficult issues need to be addressed.
“I refuse to take the risk of treating human trauma as just a ‘PR metric’,” she said.
Mo Senne, a communications and advocacy specialist using communication to drive social change. Photo: Supplied