Vapour Products Association

11/06/2026

Are you curious to know why most Industry Code of Conduct ONLY applies to specific stakeholder groupings or members?

Did you know that our industry's Code of Conduct does not automatically apply to every v**e shop on the corner? While VPASA has been leading the way for proactive self-regulation, these ethics are entirely voluntary, meaning they apply only to VPASA members. This means there are still many businesses that operate completely outside this framework. Choosing a self-regulated brand means choosing verified product that complies to some form of industry standards, but it’s up to the community to know who is in and who is out!

Watch the clip to understand why it's unfair to hold VPASA accountable for the whole va**ng industry. Hit play and share this clip!

https://youtu.be/CfR4BNkRTbw?si=DsqdMPvK6LxdGOCD&t=130
National Department of Health (South Africa) National Council Against Smoking SATFYF2030 Protect Our Next
**ngCommunity **ng

Insights on why legislation is necessary for the va**ng industry.

10/06/2026

Industry self regulations - protecting consumers and creating a secure, responsible marketplace.

True consumer protection can’t always wait for the formal legislative process to catch up. Proactive self-regulation is key to safeguard the South African adult smokers looking for non-combustible solutions with less harm.

Instead of waiting for future laws, the industry continues to implement strict safety standards and robust age verification to close immediate gaps. This is not about replacing legislation; it's about creating a secure, responsible marketplace today for a better tomorrow.

Would you trust a business that self-regulates or operates in the gray? Watch, then drop your perspective in the comments!


National Department of Health (South Africa) National Council Against Smoking SATFYF2030 Protect Our Next

09/06/2026

What does practical industry accountability look like?

Industry self-regulation is when businesses choose to hold themselves accountable by adhering to strict ethical codes and safety standards rather than waiting for the government to enact laws for them. Since formal va**ng regulations are still pending in South Africa, self-regulation matters more now than ever! By adopting practical measures such as strict age verification as part of our code of conduct, are one of the many practical measures for the industry to continue building trust and demonstrates its responsibility.

What standard do you think the local va**ng industry needs to prioritise most right now? Click to read our Youth Access Prevention guide to understand ours -https://cdn.prod.website-files.com/690c61e57aec716c968b9b79/69a007b190028521fe632f43_VPASA-YAP-Guide-2026.pdf

**ngCommunity National Department of Health (South Africa) SATFYF2030 National Council Against Smoking Protect Our Next

05/06/2026

How Self-Regulation prepares the industry for a smoother transition in the absence of formal regulation.

What happens to an industry operating in a regulatory vacuum whilst the policy makers play catch up? Industry self-regulation is the silent force that keeps consumer safety on track right now.

With formal To***co and Vapour Products legislation still in progress, the next few weeks are all about looking at the big picture. This means unpacking how implementing voluntary codes today could acts as a vital bridge, paving the way for a healthier, more responsible transition across South Africa's va**ng landscape.

In the absence of formal regulations would you agree or disagree to self regulate as a form of business or industry accountability? Let’s kick off the conversation in the comments! Drop a ❤️ and tag a fellow business owner who stands for self regulation as a precautionary measure!

National Department of Health (South Africa) SATFYF2030 National Council Against Smoking

31/05/2026

Today, we shine the light on World No To***co Day!

Let's cut through the noise and reflect on the challenging realities facing South Africa's regulatory vacuum today in pursuit of reduced smoke rates, while misinformation continues to fill the science gaps. This stage of the regulation process matters to every person who believes in harm reduction and that adult smokers have a right to make informed choices.

Real change happens when we support each other with facts, not judgment!

Read more of our insights and share with someone who is looking for an alternative to combustible smoking - https://www.vpasa.org.za/articles/science-not-myth-why-va**ng-deserves-a-fair-assessment-in-south-africa



National Department of Health (South Africa) SATFYF2030 National Council Against Smoking Protect Our Next World Health Organization (WHO)

27/05/2026

Your voice matters! Help us to be on guard by alerting the ARB know when you see unethical adverts on social media and online.

Should you encounter unethical va**ng adverts or problematic content on social media, you have the power to take action. We encourage you to hold businesses accountable by lodging a complaint directly on the Advertising Regulatory Board (ARB) website. Together, we can ensure that marketing stays responsible!

Have you ever come across an ad that didn't feel right? Let’s discuss what red flags you should look out for in the comments!

https://www.arb.org.za/Lodge_a_complaint/
National Department of Health (South Africa) SATFYF2030 National Council Against Smoking Protect Our Next

Lodge an Advertising Complaint – ARB Dispute Resolution South Africa

25/05/2026

You deserve to shop in a community that takes youth protection seriously! To ensure industry standards are met, one of the efforts is ongoing identification of gaps to improve operational efficiencies and compliance.

Have you noticed more shops asking for ID recently? Like if you have, or click the link to read our YAP guideline to understand why -https://cdn.prod.website-files.com/690c61e57aec716c968b9b79/69a007b190028521fe632f43_VPASA-YAP-Guide-2026.pdf

National Department of Health (South Africa) National Council Against Smoking SATFYF2030 CANSA The Cancer Association of South Africa Protect Our Next

22/05/2026

You deserve to live in a world where product marketing is honest and boundaries are respected!

The core principle of the ARB Va**ng Code is that responsible marketing should be aimed at existing adult smokers who are looking for a potentially less harmful alternative, rather than trying to recruit new, non-smoking users, particularly teenagers!

Do you agree that digital platforms should be effectively used to block minors from seeing nicotine-related content instead of enticing them? React with a ❤️ or hit like if you do.

https://www.youtube.com/watch?v=dDGnKqisdnY


National Department of Health (South Africa) National Council Against Smoking SATFYF2030

VPASA CEO and the ARB CEO, Gail Schimmel, talk about the Advertisin...

20/05/2026

Don’t make life-changing decisions based on half the story. Right now, many policies are being pushed using skewed data that doesn’t represent the full story of South Africa.

You deserve regulations built on unbiased, comprehensive research. We are calling for research that reflects the national average, ensuring that public health solutions actually work for everyone!

We need our lawmakers to present the full picture of South African youth dynamics and not be selective. Hit like if you agree!


https://www.youtube.com/watch?v=30UpCc5GBZg
National Department of Health (South Africa) National Council Against Smoking SATFYF2030 Va**ng saved my life.

VSML Survey: https://vsml.co.za/2025-survey-start/In this special...

18/05/2026

Do you think of the VPASA as a responsible industry advertising watchdog? You should and here’s why:

We collaborated with the Advertising Regulatory Board of South Africa to create an industry Advertising Code that fills the current critical legislative vacuum. We value that as an adult consumer, you deserve honest marketing, accurate advertising, and most importantly, a complete shield that prevents minors from ever being targeted on social media.

Do you want to read the full Code of Conduct we developed with the ARB? Here it is:https://arb.org.za/code-file-downloads/ARB%20VAPING%20APPENDIX%20-%20PROPOSED%20AMENDMENTS%20-01102025%20(002).pdf

National Department of Health (South Africa) National Council Against Smoking SATFYF2030