08/12/2025
Plant Based Treaty City endorsements doubled in 2025
Dear friend,
What a year! Plant Based Treaty city endorsements have doubled in 2025, to almost 70. Proof that community organising and people power can influence cities to put plant-based food at the heart of climate action.
Highlights from the 2025 Plant Based Treaty city campaign:
🌱 Nijmegen (Netherlands) banned meat advertising in public spaces and launched the delicious, fully plant-based Nimma Sandwich in city canteens.
🌱 Groningen (Netherlands) set bold targets: 60% plant-based protein consumption across the city by 2030 (70% by 2050) and halving land used for animal feed.
🌱 Parla, El Masnou, Alcorcón, and Mataró in Spain joined the movement, adding plant-based policies into schools, procurement, and climate resilience plans.
🌱 Brampton (Canada) rolled out its Plant Based Treaty Action Plan: plant-based options at every city event and a city-wide plant-based awareness week that saw local cafés adding vegan ice cream and smoothies to menus.
🌱 Culver City (USA) is committing to plant-based education for residents and to offering plant-based options at city events.
The attached photo portrays Plant Based Treaty's Food Transition Day in Madrid in March 2025 with MPs, the Secretary of State at the Ministry of Health, and former Danish Minister of Agriculture.
These wins didn’t happen by accident; they happened because supporters like you powered hundreds of teams and thousands of volunteers around the world.
Support Plant Based Treaty
Will you donate the equivalent of just one hour of your monthly salary to support the Plant Based Treaty? With your support, we can train and support campaigners on the ground and bring the plant-based transition into city halls and climate negotiations.
This holiday season, your gift will go twice as far. One generous donor is matching every donation we receive until the end of 2026, doubling your impact.
https://plantbasedtreaty.org/donate/
With gratitude,
The Global Plant Based Treaty Teams
Plant Based Treaty