Entertainment of Limpopo Musicians Association (ELMA) is a non-profit organisation which was established in concord to the development of musicians and discovery of the raw talents that are being obscured by social situations faced. It was founded and formed in 2014 by Eliyah Papole aka Kiasto who is a businessman, film-maker, producer, music promoter, DJ and owner of a fast growing record label C
homa Productions & a film production Maxisky Media. Kiasto has been in the industry for a good 14 years respectively and he gained more experience in working with non-profit organisations when he was still with South African Disabled Musicians Association (SADMA) since 2004-2014 respectively as an events sound operator and also artists’ promoter. One of ELMA's aims is to transform upcoming artists in Limpopo to a greater and professional level and make sure they come together to become one team. Coming together will encourage them physically, mentally and to work even harder than never before. They will be able to advice each other and share crucial ideas together. Having enough resources, the platform is clear; our musicians will be considered as far as their abilities are concern. Music is not only an entertainment territory, but it is also a demonstration of art, a cultural paradigm retainer and also a business mandate, musicians make a living out of music and that is their job, of which are all those building block of economical stability from a lower region to the higher level. "...As ELMA we took it upon ourselves to establish a solution for the quagmire faced by undiscovered or/and neglected musicians and to oppose the paranoia that is psychologically trapped in the minds of average people, that Limpopo cannot, and we are saying it can..." Our arrangements are parallel to our mission with a clear vision, Limpopo based musicians will be provided a space and a platform to showcase themselves and also exposures to the external world, national recognition and beyond, we are working with an ambition to succeed and our success will be their success and vice averse. ELMA is ready to work together with other non-profit organistations and Indie record labels. Support and mentorship is what ELMA needs for its artists; inviting professionals to come on-board will make our organisation and its artists to gain more knowledge musically and business-wise.
