03/10/2026
Paarl is proud to host Strides for Africa!
Today Aletia and the MCM Miqlat team took hands with local artists from Paarl East at the sixth annual Strides for Africa Walkathon, and what a vibe! This African initiative has grown around a message we love: Buy Local. Build Africa. Over the years, the walkathon has brought people together around Fair Trade, sustainable living and supporting the local businesses, artisans and artists who are building livelihoods in their own communities.
Paarl has become an important home for the South African walkathon, and we are proud to see our town hosting this event again. MCM Miqlat brought a little bit of Paarl East along too, with creations from our Sewing Centre showcased alongside the beautiful wire work of some very talented local artists, and of course plenty of MCM 'gees'.
These artists are close to our hearts, and today gave them a chance to showcase and sell their work, meet new people and, we hope, inspire younger artists from our community to see what can be done with talent, imagination and opportunity.
Creativity has always had a place at MCM Miqlat. Our Arts & Culture School gives young people the opportunity to discover and develop their talents, our Recording Studio creates a space for young musicians and emerging artists, and our Sewing Centre combines creativity with practical skills and pathways towards earning and employment.
And we are dreaming bigger. As our plans develop for the MCM Miqlat Vocational Training Centre and the extension of our vocational programmes, we want to make space for local artists too. Our dream includes studios and creative workspaces where artists from our community can work, share their skills, mentor younger talent, showcase what they create and have a better chance of turning that talent into an income.
Today was a lovely reminder of why that matters. Paarl East has artists, musicians, artisans and young people with enormous creative ability. Bringing generations together, giving our local artists a place to be seen and encouraging younger people to dream about what they could do with their own talents is very much part of the future we see for MCM Miqlat.
We are proud to be part of a Paarl community hosting an African initiative like this, and very happy to have added our own Paarl East flavour to the day. Buy Local. Build Africa. From Aletia, the MCM team and our local artists, thank you for a lekker day and a real vibe! 💙🇿🇦