Dr Phil-Afel

10/06/2026

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝘀 𝗡𝗼𝘁 𝗘𝗻𝗺𝗶𝘁𝘆

When WOOLWORTHS MyDifference invited Beauty Without Cruelty South Africa to share our impact story, we were genuinely grateful.

Through MyDifference, Woolworths customers help support the BWC Troopers programme: youth education, animal advocacy, nature outings, vegan meals, public service and practical compassion.

These are the two stories we submitted:

𝗦𝘁𝗼𝗿𝘆 𝟭: 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗮𝘁𝘂𝗿𝗲 𝗮𝘁 𝗭𝗮𝗻𝗱𝘃𝗹𝗲𝗶
https://www.facebook.com/share/r/1CeE6uWEpU/

𝗦𝘁𝗼𝗿𝘆 𝟮: 𝗔 𝗗𝗮𝘆 𝗼𝗳 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆, 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗝𝗼𝘆
https://www.facebook.com/share/r/1LM9C9tCSq/

So yes, we thank Woolworths.

But gratitude does not mean silence.

Some people may ask why BWC can thank Woolworths on one hand, while also challenging them publicly on animal welfare.

The answer is simple: accountability is not enmity.

We are not enemies of Woolworths. We are an animal rights organisation. When animals are harmed, when ethical claims need scrutiny, or when public trust is involved, we have a responsibility to speak.

BWC engaged Woolworths for many months around the use of CO₂ gas stunning in parts of the pork supply chain. We raised concerns, shared information, asked questions and tried to engage constructively.

The protest did not happen overnight.

It came after months of discussion, growing concern, and the understanding that polite conversations alone were not enough to create the urgency animals deserve.

We are fundamentally opposed to the gassing of pigs.

Pigs are intelligent, sensitive, social animals. They are not invisible bodies behind packaging. They are sentient beings who experience fear, distress and suffering.

And when a retailer benefits from ethical trust, public loyalty, sustainability messaging, and even association with BWC-approved products, that retailer must also accept ethical scrutiny.

That is not hypocrisy.

Hypocrisy would be accepting support and staying silent.

Hypocrisy would be celebrating MyDifference while ignoring the suffering of animals in supply chains.

Hypocrisy would be wearing the language of compassion while avoiding difficult conversations.

We can be grateful and still be principled.

We can collaborate and still disagree.

We can thank Woolworths customers for supporting BWC, while still asking Woolworths to do better.

In fact, this is what South Africa needs more of: ethical relationships where friends, partners and stakeholders hold each other accountable.

Because it is often better when your own friends tell you the truth.

BWC will always recognise the good where it exists.

But we will also continue to challenge Woolworths, and any other company, where animals are harmed, where ethical claims are unclear, or where public trust demands deeper honesty.

Accountability is not hatred.

Accountability is not cancellation.

Accountability is how trust survives.

That is not contradiction.

That is integrity.

09/06/2026

🌱 A Heartfelt Thank You to Hayley Stoffberg and Magnetica Movement

As we prepare for the launch of our very first Brothers from the Hood session this Saturday, we would like to take a moment to express our sincere gratitude to Hayley Stoffberg owner of Magnetica Movement for her generous sponsorship and support of this initiative.

Because of her contribution, the costs for our first session have been covered, allowing us to focus on what matters most: creating a meaningful experience for the 15 young men who will be joining us this weekend.

We would also like to thank every individual who has donated, shared our content, encouraged us, and believed in this vision. Every contribution has helped bring this programme to life.

Brothers from the Hood is a monthly mentorship and development programme focused on brotherhood, leadership, life skills, emotional wellbeing and positive male role models. While we are excited for our launch this Saturday, we are still actively fundraising to support the monthly sessions that will follow throughout the remainder of the year.

If you would like to support the programme, volunteer your time, become a mentor, partner with us, or contribute towards future sessions, we would love to hear from you.

📧 [email protected]

Dr Phil-Afel Foundation is a registered NPO and PBO, and Section 18A certificates are available upon request for qualifying donations.

Thank you again to Hayley, Magnetica Movement and everyone who is helping us show up for the next generation.

Together, we are building stronger young men, stronger families and stronger communities.

09/06/2026

As we continue introducing the people helping shape Brothers from the Hood, we’d like you to meet Rome Naidoo, the Programme Lead for Dr Phil-Afel Foundation’s Young Brotherhood Programme.

Many people may not know that before the Dr Phil-Afel Foundation existed as a nonprofit organisation, there was Dr Phil-Afel (Pty) Ltd and Rome was one of the original founders who helped shape that early journey.

Since then, Rome has dedicated much of his time to men’s work, coaching, mentorship and facilitating men’s circles, helping men build stronger relationships with themselves, their families and their communities.

Now, in what feels like a full-circle moment, Rome has returned to help lead Brothers from the Hood.

Starting this month, he will be working with 15 young men from Hanover Park through monthly mentorship sessions focused on brotherhood, leadership, personal growth and emotional wellbeing, while helping build a network of mentors and positive male role models committed to supporting the next generation.

We believe that when young men are given guidance, positive role models and a safe space to grow, entire families and communities benefit.

Our pilot session takes place this Saturday, 13 June, and we’re raising R3,000 to cover transport, food, materials and activities for the boys.

If you’d like to support this work, volunteer, partner with us, or simply have a conversation about the programme, we’d love to hear from you: 📧 [email protected]

💳 DR PHIL AFEL FOUNDATION NPC
Bank: FNB
Account Number: 63093493509
Branch Code: 210835
Reference: BFTH + Your Name

✅ Registered NPO & PBO

NPO Registration Number: 2024/051687/08
PBO Number: 930083356

Section 18A tax certificates available upon request for qualifying donations.

Please watch, share and help us spread the word. Every share helps us reach more people who believe in investing in the next generation.

07/06/2026

BROTHERS FROM THE HOOD 💪

Many of the challenges we face in our communities begin when young men are left to navigate life without guidance, support, positive role models, or a safe space to be themselves.

That is why we are launching Brothers from the Hood, Dr Phil-afel Foundation's Young Brotherhood Programme.

Starting this month, we will be running monthly mentorship and development sessions for boys from Hanover Park, bringing together positive male role models, mentors, community leaders and volunteers to walk alongside the next generation.

Our first pilot session takes place on Saturday, 13 June.

For just R3,000 we can provide:
✅ Transport for 15 boys
✅ Meals and refreshments
✅ Activities and programme materials
✅ A safe and supportive experience they will remember

Every donation, no matter the amount, helps us move one step closer.

💳 Banking Details
Dr Phil-afel Foundation NPC
FNB Gold Business Account
Account Number: 63093493509
Branch Code: 210835
Reference: BFTH + Your Name

If you would like to support, volunteer, partner with us, or simply learn more, please inbox or email us:
📧 [email protected]

The programme will run monthly and we are looking for men, businesses and community members who believe in investing in the next generation.

Dr Phil-afel Foundation is a registered NPC, PBO and Section 18A approved organisation. Section 18A certificates are available upon request for qualifying donations.

Please watch, share and help us reach someone who may want to be part of this journey 🙌

05/06/2026

𝗜𝗙 𝗪𝗘 𝗖𝗛𝗢𝗢𝗦𝗘 𝗧𝗢 𝗟𝗜𝗩𝗘 𝗕𝗘𝗦𝗜𝗗𝗘 𝗪𝗜𝗟𝗗𝗟𝗜𝗙𝗘, 𝗪𝗘 𝗠𝗨𝗦𝗧 𝗖𝗛𝗢𝗢𝗦𝗘 𝗧𝗢 𝗖𝗢𝗘𝗫𝗜𝗦𝗧.

In this next clip from 𝗟𝗮𝗮𝘁𝗮𝗮𝗻𝗱 𝗯𝘆 𝗥𝗶𝗮𝗻 on kykNET and DStv, BWC Executive Officer Chad Cupido raises an uncomfortable but necessary question:

When people choose to buy homes in areas where baboons have long lived and moved through the landscape, what responsibility do humans have to protect their homes without harming the animals?

Places such as Simon’s Town and Kommetjie are not only residential areas. They exist alongside natural spaces and known baboon ranges.

Current property listing data places the average property value in Kommetjie at over 𝗥𝟳 𝗺𝗶𝗹𝗹𝗶𝗼𝗻.

Yet when baboon-proofing, secure waste systems or preventative measures are discussed, the cost is sometimes treated as an unreasonable burden, while the baboons are treated as the problem.

That requires honest reflection.

People have every right to protect their homes, their dogs, their families and their property. BWC does not dismiss those concerns.

But choosing to live alongside wildlife must also carry responsibility.

𝗪𝗲 𝗰𝗮𝗻𝗻𝗼𝘁 𝗺𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗵𝗼𝗺𝗲 𝗿𝗮𝗻𝗴𝗲, 𝗹𝗲𝗮𝘃𝗲 𝗵𝘂𝗺𝗮𝗻 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝘄𝗮𝘀𝘁𝗲 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲, 𝗳𝗮𝗶𝗹 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲 𝗼𝘂𝗿 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲 𝗯𝗮𝗯𝗼𝗼𝗻𝘀 𝗳𝗼𝗿 𝘀𝘂𝗿𝘃𝗶𝘃𝗶𝗻𝗴.

Official baboon-management guidance has long recognised that residents living near natural areas and baboon home ranges need to take preventative measures. This includes secure waste management, baboon-proof bins, protecting food sources and improving household and community-level deterrents.

That responsibility cannot rest only with individual homeowners. Authorities must also provide proper infrastructure, waste management, education, humane management and meaningful protection for baboons.

But one principle must be clear:

𝗧𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗰𝗮𝗻𝗻𝗼𝘁 𝗯𝗲 𝘁𝗼 𝗵𝗮𝗿𝗺, 𝗽𝘂𝗻𝗶𝘀𝗵 𝗼𝗿 𝗸𝗶𝗹𝗹 𝘄𝗶𝗹𝗱𝗹𝗶𝗳𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗰𝗼𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝗰𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗲𝗳𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁.

The tenderness Ruben shared about Cindy reminded us of something deeply important: baboons are not faceless intruders. They are intelligent, emotional and socially complex beings capable of trust, attachment and connection.

Perhaps instead of asking only, “How do we keep them away from us?” we should also be asking:

𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗯𝗲𝗰𝗼𝗺𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝘂𝗿𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗶𝗹𝗱𝗹𝗶𝗳𝗲 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲 𝗵𝗲𝗿𝗲 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘂𝘀?

Baboons belong in the Cape Peninsula landscape.
Coexistence requires responsibility.
Cruelty is never the solution.

Thank you to 𝗟𝗮𝗮𝘁𝗮𝗮𝗻𝗱 𝗯𝘆 𝗥𝗶𝗮𝗻, kykNET, DStv, Ruben and the production team for creating space for this important conversation.

Please watch the full episode on DStv Catch Up and kykNET for the complete discussion.

𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝗖𝗢𝗡𝗧𝗘𝗫𝗧 𝗔𝗡𝗗 𝗖𝗢𝗣𝗬𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗧𝗜𝗖𝗘

This longer excerpt is shared because the question and answer address an important issue around human responsibility, property protection and humane coexistence that requires context.

This excerpt forms part of a broader interview and is shared by Beauty Without Cruelty South Africa for public education, commentary and awareness around baboon protection and compassionate coexistence.

All copyright, broadcast and production rights in the original programme footage remain with kykNET, MultiChoice and/or the authorised production rights-holders. BWC does not claim ownership of the original broadcast material and shares this excerpt with full acknowledgement of the original programme and platform.

Please support the official broadcast and watch the complete episode of 𝗟𝗮𝗮𝘁𝗮𝗮𝗻𝗱 𝗯𝘆 𝗥𝗶𝗮𝗻 through kykNET and DStv Catch Up.











[1]: https://www.property24.com/property-values/kommetjie/western-cape/478?utm_source=chatgpt.com "Kommetjie Property valuations"

01/06/2026

29/05/2026

𝗡𝗢 𝗧𝗢 𝗗𝗘𝗔𝗧𝗛. 𝗡𝗢 𝗧𝗢 𝗘𝗨𝗧𝗛𝗔𝗡𝗔𝗦𝗜𝗔𝗧𝗜𝗢𝗡. 𝗕𝗔𝗕𝗢𝗢𝗡𝗦 𝗗𝗘𝗦𝗘𝗥𝗩𝗘 𝗧𝗢 𝗟𝗜𝗩𝗘.

In this third clip from 𝗟𝗮𝗮𝘁𝗮𝗮𝗻𝗱 𝗯𝘆 𝗥𝗶𝗮𝗻 on kykNET and DStv, Rian van Heerden asks BWC Executive Officer Chad Cupido an important question:

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗮𝗻𝗰𝘁𝘂𝗮𝗿𝘆?

The concern is that a sanctuary is not the natural condition for free-living baboons.

Baboons belong in their natural environment, within functioning ecosystems where they can live according to their natural social structures, movement patterns and behaviours.

If the answer to human development and habitat pressure becomes, “We can simply move the baboons into a sanctuary,” we risk normalising the very conditions that are forcing wildlife out of their homes.

𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝘀𝗵𝗼𝗿𝘁 𝗰𝗹𝗶𝗽 𝗻𝗲𝗲𝗱𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁.

Beauty Without Cruelty is 𝗻𝗼𝘁 campaigning against sanctuaries or the people who provide refuge to animals whose lives are at risk.

A sanctuary may become the safer and more compassionate option when the alternative is that a baboon will be killed.

But that does not mean sanctuary removal should be treated as the ideal solution.

This is the painful position we face:

• Baboons should not be removed from their natural environment simply to make further human encroachment easier.
• Sanctuaries should not become a convenient answer to the continued loss of wildlife habitat.
• But where a baboon faces death, a safe sanctuary is unquestionably preferable to killing.

𝗕𝗪𝗖’𝘀 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝘀: 𝗡𝗢 𝗧𝗢 𝗗𝗘𝗔𝗧𝗛.

No to euthanising baboons because they have been labelled “problem animals.”
No to killing alpha males because humans have created conflict around their habitat.
No to treating the loss of an animal’s life as the easiest management option.

The long-term goal must remain coexistence, protection of natural habitat, responsible human behaviour and accountable wildlife management.

𝗦𝗮𝗻𝗰𝘁𝘂𝗮𝗿𝘆 𝗺𝗮𝘆 𝘀𝗮𝘃𝗲 𝗮 𝗹𝗶𝗳𝗲.
𝗕𝘂𝘁 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗲𝘅𝗰𝘂𝘀𝗲 𝗳𝗼𝗿 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘁𝗵𝗲𝗶𝗿 𝗵𝗼𝗺𝗲.

Thank you to 𝗟𝗮𝗮𝘁𝗮𝗮𝗻𝗱 𝗯𝘆 𝗥𝗶𝗮𝗻, kykNET, DStv, Ruben and the full production team for making space for a conversation that requires honesty, compassion and deeper public understanding.

This clip is only a short excerpt from a broader conversation. Please watch the full episode on DStv Catch Up and kykNET for the full context.

𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥

This short excerpt is shared for commentary, educational awareness and promotional purposes.

All broadcast and production rights remain with kykNET, MultiChoice and the Laataand by Rian production team.

Please support the full episode via DStv Catch Up and official kykNET platforms.

25/05/2026

𝐁𝐞𝐡𝐢𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐬𝐦𝐢𝐥𝐞 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲 💛

A story of resilience.
A story of hope.
A story of children who deserve every opportunity to simply laugh, play, dream, and feel safe.

These moments may look small to some people, but to us they mean everything.

Childhood should be filled with happiness, curiosity, play, and love. Every child deserves to feel seen, valued, encouraged, and free to express themselves without fear.

Sometimes the most powerful thing we can do is give children the opportunity to just be children 🌱

These smiles remind us why community work matters. They remind us why compassion matters. And they remind us that even the smallest moments of care can leave a lasting impact on a child’s heart.

18/05/2026

𝐖𝐡𝐲 𝐝𝐨𝐧𝐚𝐭𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐃𝐫. 𝐏𝐡𝐢𝐥-𝐀𝐟𝐞𝐥 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧?

Because real change starts with people.

In communities like Hanover Park, support means more than once-off help. It means creating safe spaces where children, youth, women, and families can be heard, encouraged, and given access to opportunities that can help them grow.

Through our programmes, we focus on:
• 𝐄𝐚𝐫𝐥𝐲 𝐜𝐡𝐢𝐥𝐝𝐡𝐨𝐨𝐝 𝐚𝐧𝐝 𝐲𝐨𝐮𝐭𝐡 𝐬𝐮𝐩𝐩𝐨𝐫𝐭
• 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭
• 𝐑𝐞𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐫𝐞𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

Your donation helps us continue showing up in the spaces where support is needed most.

𝐖𝐞 𝐛𝐮𝐢𝐥𝐝 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞𝐬.

14/05/2026

This past weekend, our Women’s Empowerment Programme gathered for another meaningful session focused on Building a Healthy Relationship with Yourself.

Facilitated by Hayley Stoffberg, the session created a safe and intimate space for honest conversation, reflection, healing, and personal growth. Although the group was smaller than expected, it allowed for deeper engagement and more meaningful interaction between the ladies attending.

The workshop covered important topics including mental health awareness, self-worth, emotional healing, breaking unhealthy generational patterns, and understanding different forms of abuse that are not always openly spoken about.

The ladies were also joined by Michelene Dianne Benson, who shared valuable insight into the historical impact of the Dop System and how its effects are still felt across many Cape Flats communities today. These conversations helped connect personal healing with the wider social and historical realities many women continue to face.

Programmes like these remind us that empowerment is not only about teaching skills. It is also about creating spaces where women feel heard, supported, understood, and empowered to move forward at their own pace.

As the programme continues, we are learning, adapting, and shaping it around the real needs of the women we serve. Smaller groups have also shown the value of creating more personal and supportive environments where meaningful healing and growth can take place.

A huge thank you to Hayley for her continued care, patience, and dedication to the programme and the women involved.

To get involved, partner with us, or support the continuation of this programme, please contact us at [email protected]

Your support helps us create safe, meaningful spaces for healing, growth, education, and empowerment within our communities 💕