27/01/2026
At MAD we see first-hand how developing literacy skills early in life makes a difference for kids by stimulating brain growth, enhancing imagination, boosting problem-solving abilities, and strengthening emotional connections.
Reading and writing, speaking and listening provide essential building blocks for future academic achievement, preventing gaps that are difficult to close later. Strong early literacy skills are linked to better school performance, increased independence, and better mental well-being in adulthood.
MAD’s print-rich environment encourages reading and writing skills through ready access to books, crayons, and paper. Reading books, singing songs, and having conversations, discussion and debate, along with creative activities like rhyming, naming objects, and playing games are daily activities for MAD young learners.
Reading and storytelling stimulate brain development, improve memory, enhance focus, and improve overall cognitive abilities. Children develop language skills, understand oral language, and connect spoken words with written letters. Reading builds empathy and helps children understand their own feelings and those of others.
A 2021 study found 81% of Grade 4 learners in South Africa were unable to read for meaning, indicating poor comprehension and posing a significant challenge for our nation’s future.
Deep gratitude to and all supporters who donated books, games and early learning materials to support and encourage MAD learners to learn and have fun. Thank you 💙🧡💚
