fraymedia Foundation

12/06/2026

The fraymedia Foundation’s Mentorship Booster Programme: Skills Development Seminars brought together leading experts, practitioners and entrepreneurs to explore and respond to the key question:

What does it take to move from being a skilled journalist, communicator or media entrepreneur to building a sustainable business?

Across three sessions held in March, April and May, participants engaged with practical lessons on building, growing and leading media and communications businesses.

Key themes explored throughout the series included:

🔹 Building the Business with Naadiya Moosajee — defining your niche, clarifying your value proposition and identifying viable business models.

🔹 Growing the Business with Pat Roberts and Mbali Nhlengethwa — attracting clients, developing multiple revenue streams, strengthening partnerships and building compliance and credibility.

🔹 Leading the Business with Mac TinaShe Makwande — finding sustainable business models, scaling and pricing effectively, navigating uncertainty and building influence within the media ecosystem.

Hosted by Paula Fray and Bongiwe Tutu, the programme was designed to support early-stage women media and communications entrepreneurs in moving from passion and talent to long-term sustainability.

As the fraymedia Foundation continues its work to strengthen women’s leadership, entrepreneurship and business development across Africa, these seminar recordings remain a valuable resource for anyone building a media, journalism or communications venture.

⏯️ Hover your mouse over the video play pointer icons in the document below to watch the full Seminar videos on our YouTube Channel: https://www.youtube.com/

ℹ️ See more the full reports, 10 Key Lesson summaries and all seminar Video recordings on the comprehensive website post here: https://www.fraymediafoundation.org/post/resources-mentorship-booster-programme-skills-development-seminar-videos

🌐 Subscribe to and read the fraymedia Foundation Monthly Newsletter to learn more about this and other initiatives, resources, and opportunities: https://mailchi.mp/30f4460f25e4/rncn0lu9a1-11048265

11/06/2026

11/06/2026

What happens when women are given the space, support and opportunity to grow as leaders, entrepreneurs and changemakers?

The fraymedia Foundation Stories of Change highlight the journeys of women who are building businesses, strengthening communities, advancing their careers and creating meaningful impact across the media and communications landscape. Their stories demonstrate that leadership is not only about personal success, that it is about opening doors, amplifying voices and creating opportunities for others.

Across different sectors and countries, these women reflect the power of mentorship, skills development, networks and determination in helping transform ideas into action and purpose into impact.

Some of the key themes emerging from their stories include:

🔹 The importance of investing in women’s leadership and entrepreneurship
🔹 Building sustainable businesses that create social impact
🔹 The value of mentorship, learning and professional networks
🔹 Strengthening representation and visibility in media and communications
🔹 Turning challenges into opportunities for growth and innovation

As the fraymedia Foundation continues its work across Africa, these stories serve as a reminder that lasting change is often driven by women who are committed to shaping a more inclusive, representative and sustainable future.

✨ Our recent changemakers include Sibongile Mabena, Anetta Mangxaba, Mutshidzi Portia Munyai, and Nontobeko Mtshali. Join us in celebrating their milestones!

ℹ️ Read the full features and be inspired by the women leading change across the continent: https://www.fraymediafoundation.org/post/stories-of-change-powerful-stories-of-women-who-are-shaping-the-future-of-media-and-business

📌 Subscribe to our Monthly Newsletter for updates on our initiatives, upcoming opportunities and resources: https://mailchi.mp/30f4460f25e4/rncn0lu9a1-11048265

20/05/2026

A last chance to get your business questions in!

📅Date: Thursday, 21 May 2026
🕰️Time: 10h00 - 11h30 am SAST
📌Register now: https://us06web.zoom.us/webinar/register/WN_p2g1usXnTVK4xxcFT2Tl9A

JOIN US on the final session of the fraymedia Foundation Mentorship Booster Programme Skills Development Seminar Series that will feature TinaShe Makwande, entrepreneur, strategist and business development specialist, in a practical engagement focused on strengthening, scaling and sustaining growing businesses.

This concluding session creates space for honest conversation, practical guidance and real-time engagement around the challenges many entrepreneurs, freelancers, media professionals and small business owners are navigating daily.

Participants are encouraged to bring their business questions, reflections and operational challenges into the discussion, making the session both interactive and solutions-oriented.

The Mentorship Booster Programme Skills Development Seminar Series, hosted by fraymedia Foundation CEO, Paula Fray has created an important platform for learning, mentorship and peer exchange, supporting participants with practical tools, professional development and business insights across the media and entrepreneurial ecosystem.

ℹ️Read more about the programme and seminar series at:

https://www.fraymediafoundation.org/post/mentorship-booster-programme-skills-development-seminars

🔍Visit our website for more on our programmes, published articles and opportunities at:

https://www.fraymediafoundation.org/blog-1

🎯Register NOW: https://us06web.zoom.us/webinar/register/WN_p2g1usXnTVK4xxcFT2Tl9A

29/04/2026

Grow your business from visibility, to value, to viability.

In today’s media landscape, being seen is no longer enough. The real challenge is turning visibility into value. And ultimately, into sustainable, viable media businesses.

A powerful central focus from insights given by ICF Master Coach (MCC) Pat Roberts during the fraymedia Foundation Mentorship Booster Programme session.

Building a business is emotional. Pat Roberts began by demystifying the emotional experience of entrepreneurship.

“If you are feeling completely comfortable all the time, are you really trying hard enough?” she asked.

At the heart of Pat's advice was a fundamental reframing; Businesses do not sell services, they solve problems.

“The more tightly you define your solution and your audience,” she explained, “the easier it will be to reach them with impact.”

🔗Read the full article: https://www.fraymediafoundation.org/post/moving-from-visibility-to-value-to-viability and see the 10 key lessons from Pat Roberts below.

Women entrepreneurs need to move beyond visibility and focus on building businesses that generate consistent value and income, leadership coach Patricia Roberts told participants at a recent fraymedia Foundation mentorship session.Speaking to media and communication company founders’ on April 23, ...

16/04/2026

🎯Register Now and Don't Miss Out!

Join us next week in the second of the 3-Part Online Seminars; Building, Growing and Leading the Business.

📅 Date: Thursday, 23 April 2026
🕰️ Time: 10h00 am SAST
📌 Register now at: https://lnkd.in/dHEN48Eg

This Seminar will focus on practical strategies for securing clients, building consistent income streams, and increasing visibility in the market.

The session will be led by Pat Roberts, ICF Master Coach (MCC), leadership developer, published inclusion thought leader, and employee relations expert. With, Mbali Nhlengethwa, bringing over a decade of accounting experience, including extensive background in accounting firm and internal auditing.

ℹ️ Read more about the fraymedia Foundation Mentorship Booster Programme at https://www.fraymediafoundation.org/post/mentorship-booster-programme-skills-development-seminars

fraymedia Foundation is proud to present the Mentorship Booster Programme: Skills Development Seminars. The Programme recognises the need for structured mentorship that responds meaningfully to the needs of women entrepreneurs. The Mentorship Booster Programme invites early-stage women media and com...

09/04/2026

“Which handbag is your business?”

This was the powerful challenge posed by Naadiya Moosajee, and it cuts straight to the heart of what many entrepreneurs get wrong.

Too many businesses are trying to be everything to everyone. The result? Confusion in the market, weak positioning, and missed opportunities.

“The worst entrepreneurs,” she noted, “are the ones that don’t know which handbag they are, and they’re trying to sell to everybody.”

The metaphor is simple, but the lesson is critical:

Your pricing, positioning, and perceived value must align.

If you position yourself as bespoke and premium, your pricing must reflect that. If it doesn’t, your audience hesitates, not because they don’t want your product, but because they don’t understand it.

This insight formed part of a broader set of reflections from the fraymedia Foundation Build The Business session with Naadiya Moosajee. The session is the first of a three-part Mentorship Booster Programme webinar series aimed at helping founders move from freelance work to sustainable enterprise, to build with clarity, confidence, and sustainability.

Because knowing your handbag isn't just a metaphor — it’s a strategy.

🔗Read the full article: https://www.fraymediafoundation.org/post/which-handbag-are-you and see the 10 key takeaways that every founder should sit with below.

31/03/2026

Changing the narrative isn’t just a tagline — it’s a responsibility.

In this powerful conversation with Paula Fray featured in The Good Business Journal, we are reminded why media must be understood and protected as a public good.

At a time when misinformation is rife and trust is fragile, journalism plays a critical role in shaping informed societies, holding power to account, and strengthening democracy. Public trust, as Paula highlights, remains the true currency of journalism, and it is earned through integrity, curiosity, and rigorous storytelling.

Curiosity still wins. It drives better questions, deeper reporting, and more inclusive narratives, especially across African media landscapes that are constantly evolving in the face of digital disruption and resource challenges.

At fraymedia Foundation, we continue to champion ethical, inclusive, and impactful media, because the stories we tell shape the futures we build.

🔗 Read the full story: https://goodbusinessjournal.com/stories/changing-the-narrative-paula-fray-on-media-as-a-public-good-and-why-curiosity-still-wins/

🧷 Also republished on our website: https://www.fraymediafoundation.org/post/changing-the-narrative-paula-fray-on-media-as-a-public-good-and-why-curiosity-still-wins

Veteran journalist Paula Fray reflects on media ethics, representation, and the work of building systems that support stronger, more accountable journalism. First published by The Good Business JournalBryan:Paula Fray began her reporting career in 1986 at The Star in Johannesburg, covering South Afr...

26/03/2026

Join us this morning in the fraymedia Foundation Mentorship Booster Programme: Skills Development Seminar

Topic: Challenges and Opportunities of Starting a Business in Africa with Naadiya Moosajee, Co-Founder, WomHub

🖊️Build the Business: Strategy, positioning and business models

This session focuses on the transition from being a skilled communicator to running a sustainable business. Participants will explore how to define their niche, clarify their value proposition, and identify viable business models for media and communications entrepreneurs.

🔐Key areas include:

- The realities of building a business in Africa
- Emerging opportunities in digital and media ecosystems
- Lessons from building and supporting entrepreneurs
- What founders should focus on early

Participants will leave with clearer strategic direction and a stronger understanding of how their business creates value.

The discussion will be facilitated by fraymedia Foundation CEO, Paula Fray, with programmatic remarks by COO, Bongiwe Tutu.

📌Don't miss out! Register now to attend:

🎙️ Build the Business with Naadiya Moosajee
📅 Date: 26 March 2026
🕰️ Time: 10h00 - 11h30 am SAST
🎯 Register now at: https://us06web.zoom.us/webinar/register/WN_2pu-1-gcS2W8c9bXmQkyOg

ℹ️ Visit our website for more information on the Mentorship Booster Programme Skills Development Seminars: https://www.fraymediafoundation.org/post/mentorship-booster-programme-skills-development-seminars