05/10/2026
We are a month out from the 4 November elections!
As the Legal Resources Centre, we believe we have a duty to not only keep the public informed, but also bring information to where people are, and in formats they understand. The LRC and State Capture and Beyond have been doing voter workshops around the country, bringing communities face-to-face with political parties and what they have to say.
In line with this, The Digital Justice Programme has - as part of its Public Awareness Campaign - written a comprehensive report on "Contextualising Political Advertising Policy To Political Micro-Targeting In The South Africa 2024 Election". Political microtargeting is the practice of tailoring campaign messages to specific voter segments based on person data.
In this video, we tell you how that is dangerous, and why you should be on the lookout for it before deciding who to vote for in a month's time.
We encourage all to read manifestos, stay informed, and stay abreast of new political developments; then go vote on the 4th of November!
Read the report on our website: https://lrc.org.za/docs/political-ad-policy-micro-targeting-in-south-africas-elections/