IamSA is an initiative by the Sifiso Falala Foundation that celebrates what it means to be South African by embracing all cultures, races, languages and creeds. IamSA aims to capture the magic that we as South Africans experience during big sporting events and other national celebrations. The initiative itself is intended to remind us that despite our differences, we are one nation. The people of
this great land are a single unit, which through teamwork and a passion for our country, can achieve anything. Therefore we encourage every South African, here and abroad, to spread the word and unite as South Africans. We all have a responsibility to support one another and create a legacy for ourselves and our country. When visiting one of our country’s stunning landmarks or doing anything that’s remotely South African here or abroad, take a selfie and hashtag it.
IamSA is not only an abstract concept. It associates itself with various causes that involve South Africans including those that the Sifiso Falala Foundation is concerned with, like small business development, education, environmental protection and healthcare. At present, the IamSA initiative is focused on increasing SMME exposure by profiling small businesses and providing them with a free advertising and marketing platform on the IamSA official website and showcasing them to the public. We hope to aid in the growth of these businesses by linking them with potential clients (you) and investors. In a time of slow economic growth, we need to support our SMMEs to become the thriving, sustainable economic giants of the future. Find them on our directory on the IamSA website.
