PAMRO

03/06/2026

📌PAMRO Conference Postponed to 2027 📌

After careful deliberation, the Board of the Pan African Media Research Organisation (PAMRO) has decided to postpone the annual PAMRO Conference originally scheduled for 2026.

The conference will now take place from Sunday, 22 August to Tuesday, 24 August 2027 at the Radisson Blu Hotel & Convention Centre, Kigali, Rwanda.

This decision has been taken as a precautionary measure in response to concerns raised by some delegates and their organisations regarding travel to the broader Great Lakes region.

PAMRO attracts delegates from across Africa, Europe, and the Middle East, and several companies have implemented travel policies that place restrictions on travel to countries in proximity to the Democratic Republic of Congo (DRC) following the Ebola outbreak in parts of the DRC.

While Rwanda remains a safe and attractive destination for international conferences, PAMRO recognizes the importance of ensuring that all delegates are able to attend without facing corporate travel limitations.

As Africa's leading media research conference, PAMRO places great value on the participation, networking, and exchange of ideas between local and international delegates, and believes that postponing the event will help maximize attendance and ensure the best possible experience for all participants.

The decision to postpone the conference is in no way a reflection on Rwanda as a host destination or on the Government of Rwanda.

PAMRO remains fully committed to hosting a successful conference in Kigali and looks forward to welcoming delegates in August 2027.

Oscar Tshifure, President of PAMRO, said:
"PAMRO brings together media research professionals from across Africa and around the world.

Following feedback from some delegates and their organizations regarding corporate travel policies linked to the Ebola outbreak in the DRC, we have taken the cautious decision to move the conference to 2027.

Our priority is to ensure maximum participation and to create the best possible platform for collaboration, knowledge-sharing, and networking.

We remain excited about Kigali as our host city and look forward to welcoming delegates to Rwanda in 2027.”

27/05/2026

📌PAMRO calls for papers for its 26th media research conference

The 26th PAMRO conference takes place in Kigali in September 2026, with the theme of “From Trust and Truth to Sustainable Action”. Building on last year’s topic of “Trust and Truth: the Role of Media Research”, this year’s focal point is just as relevant in a global media landscape that continues to evolve at a dizzying rate. If you’re an individual or an institution with an interest in this vital discussion, you are invited to submit papers for consideration before June 30th 2026.

Taking place at the Radisson Blu Hotel & Convention Centre in Kigali from September 13 – 15, the PAMRO conference serves as a premier platform for businesses in the African media landscape. Media owners, marketers, brand managers, research providers and advertising executives gather to explore cutting-edge research methodologies and consolidate valuable industry data. Attendees can look forward to open discussions on industry successes, challenges, and learnings. Conference sessions will encompass a variety of formats, including panel discussions and the presentation of papers and outcomes from media audience research activities.

📌Criteria for presentation:
If your paper is selected, you will be required to present findings from your media audience research activities and/or relevant case studies at the event. Each presentation will be allocated 20 minutes with a 10 minute Q&A session.
PAMRO will assess papers for their relevance to the industry. Papers need to include findings that are of value to the broader research community. New methodologies as well as key findings will be of interest to the audience.
Only papers sent to PAMRO's executive director Jennifer Daniel will be accepted; email [email protected] or [email protected] The submission deadline is June 30th 2026.
All submissions must include a title , a 50 word program description and a summary of key points to be covered in a 20 minute presentation.

Event details:
Date: September 13 – 15 2026
Venue: Radisson Blu Hotel & Convention Centre, Kigali
Tickets:
Conference Registration Options:
● $450 – PAMRO members
● $500 – Non-PAMRO members

Please note that because PAMRO is a non-profit and all board members are volunteers, we cannot waive registration fees for conference speakers. PAMRO has no permanent employees. We run the organisation as we are passionate about transforming media research across the African continent.

Save the dates
● Sunday, 13th September – Registration & Welcome Drinks (16:30 – 20:30)
● Monday, 14th & Tuesday, 15th September – Full-day conference & evening dinners
● Tuesday, 15th September – Gala Dinner
In a year in which the very concepts of truth and trust continue to be in the spotlight, this is an opportunity to contribute to a critically important continent-wide discussion.
Join us in Rwanda for an unforgettable PAMRO 2026 Conference – where research meets impact!

To book for PAMRO 2026, click here:

The Pan African Media Research Organisation (PAMRO) is excited to host its highly anticipated 25th annual conference, centered on this year’s theme:

08/05/2026

STATEMENT:

PAMRO Condemns Xenophobic Attacks in South Africa

The Pan African Media Research Organisation (PAMRO) unequivocally condemns the recent xenophobic attacks in South Africa targeting fellow Africans.

These acts stand in direct opposition to the values that define our continent - unity, dignity, and shared progress. As a pan-African organisation committed to collaboration and knowledge exchange, we reject any form of discrimination based on nationality.

We speak out because silence is not an option.

In the words of PAMRO President, Oscar Tshifure:
“We are an inclusive African community. We will not stand by in silence while xenophobia threatens the unity and dignity of our continent. These acts are unacceptable and respect for the rule of law is non-negotiable.”

These events also highlight a critical challenge: the role of misinformation and disinformation in fuelling division. Now more than ever, responsible, fact-based media must serve as a force for truth and social cohesion.

For over 30 years, PAMRO has brought together media research leaders from across Africa and beyond to strengthen an ecosystem built on credibility, insight and trust - the foundation of any thriving democracy.

We call on media leaders, advertisers and industry partners to reject narratives of division and actively champion truth, accountability and African unity.

By 2050, Africa will be home to the world’s largest working-age population. The future we build must be rooted in inclusion, respect and the rule of law.

Africa’s future cannot be built on division. It must be built - together.

06/05/2026

The 26th PAMRO conference takes place in Kigali in September 2026, with the theme of “From Trust and Truth to Sustainable Action”. Building on last year’s topic of “Trust and Truth: the Role of Media Research”, this year’s focal point is just as relevant in a global media landscape that continues to evolve at a dizzying rate. If you’re an individual or an institution with an interest in this vital discussion, you are invited to submit papers for consideration before June 30th 2026.

Taking place at the Radisson Blu Hotel & Convention Centre in Kigali from September 13 – 15, the PAMRO conference serves as a premier platform for businesses in the African media landscape. Media owners, marketers, brand managers, research providers and advertising executives gather to explore cutting-edge research methodologies and consolidate valuable industry data. Attendees can look forward to open discussions on industry successes, challenges, and learnings. Conference sessions will encompass a variety of formats, including panel discussions and the presentation of papers and outcomes from media audience research activities.

Criteria for presentation
If your paper is selected, you will be required to present findings from your media audience research activities and/or relevant case studies at the event. Each presentation will be allocated 20 minutes with a 10 minute Q&A session.
PAMRO will assess papers for their relevance to the industry. Papers need to include findings that are of value to the broader research community. New methodologies as well as key findings will be of interest to the audience.
Only papers sent to PAMRO's executive director Jennifer Daniel will be accepted; email [email protected]. The submission deadline is June 30th 2026.
All submissions must include a title , a 50 word program description and a summary of key points to be covered in a 20 minute presentation.

Event details:
Date: September 13 – 15 2026
Venue: Radisson Blu Hotel & Convention Centre, Kigali
Tickets:
Conference Registration Options:
$450 – PAMRO members
$500 – Non-PAMRO members

Please note that because PAMRO is a non-profit and all board members are volunteers, we cannot waive registration fees for conference speakers. PAMRO has no permanent employees. We run the organisation as we are passionate about transforming media research across the African continent.

Save the dates
Sunday, 13th September – Registration & Welcome Drinks (16:30 – 20:30)
Monday, 14th & Tuesday, 15th September – Full-day conference & evening dinners
Tuesday, 15th September – Gala Dinner
In a year in which the very concepts of truth and trust continue to be in the spotlight, this is an opportunity to contribute to a critically important continent-wide discussion.
Join us in Rwanda for an unforgettable PAMRO 2026 Conference – where research meets impact!

To book for PAMRO 2026, click here: LINK

04/05/2026

Four and a half months from now, delegates will be seated in Kigali for day one of Pamro's 26th annual conference. This year's theme is "From Trust and Truth to Sustainable Action".

Register now for Africa's most influential media research conference and you can look forward to invaluable insights and networking opportunities.

The Pan African Media Research Organisation (PAMRO) is excited to host its highly anticipated 25th annual conference, centered on this year’s theme:

30/03/2026

PAMRO 2026, are you ready? Claire Munde has an exciting update for you.

30/03/2026

We have an exciting announcement! After our Nairobi delegates got to experience just how phenomenonal she is, the one and only Claire Munde will be back to MC PAMRO's 26th Annual Conference in Kigali in September.

Claire Munde is an award-winning journalist, author, and experienced MC and conference moderator with over 15 years in digital, broadcast, and print media. She hosts She Means Business on Citizen Digital, where she interviews C-suite leaders, policymakers, and industry experts on business, leadership, and innovation.

Claire regularly moderates high-level conversations on finance, business, and emerging technologies across conferences, webinars, LinkedIn Events, and X Spaces. Her academic background is in Finance & Communications. She holds a Master's degree (with Distinction).

Welcome back Claire! We can't wait to see how we translate trust and trust in media research into sustainable action.

15/03/2026

👉Save the date!

PAMRO 2025 in Nairobi was a huge success. Now it’s time to get ready for PAMRO 2026 in Kigali 🇷🇼

Last year, Africa’s most influential media research conference discussed the challenges of trust and truth. This year, we’ll be asking how we turn the insights from PAMRO 2025 into sustainable action.

Date: September 13 to September 15 2026
Venue: Radisson Blu Hotel & Convention Centre, Kigali

Watch this space as we put out the call for papers, confirm speakers and more.

17/09/2025

A taste of the action from Day 2 of - we'll be sharing more photos of the event on our website.

16/09/2025

More scenes from a fantastic first day at - thank you to all our speakers for your excellent presentations.