18/09/2026
Last year, I stood on this stage with a sore back, a pitch prepared, and a room full of people waiting to hear what I had built.
I remember looking across the room that night. I wasn’t questioning my business or what I believed in. I knew the work, the purpose and the journey behind it.
But when they called my name as the Iwisa No1 Community Champion 1st Prize winner, I was completely and utterly in disbelief.
Tonight, I stood on that same stage again.
Only this time, I wasn’t there to pitch.
I was invited back as a speaker, to share my journey, wish the new entrants well and encourage them as they prepare to pitch their business ideas and compete for the next Western Cape Community Champion title.
And as I stood there tonight, I thought about how much can change in a year.
One thing, however, has never changed my WHY.
Whenever I pitch my business, my WHY will always matter more to me than the products I sell. The products are what we make.
The WHY is why we exist.
For me, that WHY is creating opportunities, empowering women, creating jobs and changing the narrative of what is possible in our communities.
That is my unique business proposition. It is also what keeps me going when things are difficult. It is the reason I refuse to give up. It is why I get up, get dressed and show up every single day.
And another lesson this journey has taught me is that building a business isn’t only about selling. It’s about building relationships.
Meet people. Connect with people. Listen to people. Build genuine networks. Don’t make every interaction about what you have to sell.
People buy from people. Relationships create opportunities.
And as your business grows, don’t forget to look back.
Reach back. Open doors. Create opportunities. Be the change you want to see in your community.
Because success isn’t only about how far you can go.
It’s about what you do with the opportunity when you get there and who you take with you.
Your products may get people’s attention.
But your WHY is what makes them remember you. ❤️