01/07/2026
As our awareness of ocean health grows, so does our responsibility as chefs and consumers. Becoming a conscious fish buyer goes beyond simply choosing the right fish; it means forming connections with small-scale fishers. This is “Fish With A Story” in action — humanising seafood supply chains by transforming every catch into a transparent narrative.
Our new guidebook, developed with chefs, goes beyond recipes — it’s a record of the small-scale fishers and traditional knowledge behind every catch. It makes the case for three of South Africa’s most abundant, underutilised fish — yellowtail, cape bream, and carpenter — from their cultural significance to their culinary versatility.
By choosing to explore these alternatives, we discover new flavour profiles and culinary possibilities while contributing to a more balanced demand for fish — alleviating pressure on overfished species and supporting fair, responsible fisheries.
Download the guide, for chefs, restaurants and home cooks, now via link in bio 🔗
