09/06/2026
This week we started a new workshop: Digital Marketing.
The idea grew out of our Strategic Fundraising Workshop. Time and time again, organisations would ask questions about social media, websites, email marketing, content creation, and how all of these things fit into fundraising.
So we decided it was time to build a workshop around it.
As we were putting the course material together, we found ourselves thinking about something that goes far beyond digital marketing.
Many of the organisation leaders we work with can't possibly know everything, but somehow they need to know everything.
They need to understand fundraising, governance, compliance, donor relations, reporting, HR and staffing, community engagement, finances, strategy, leadership, and digital marketing as well, something that is often outsourced to companies that specialise in it.
And digital marketing alone feels like a world of its own.
Websites.
Social media.
Email marketing.
Photography.
Video.
Design.
Analytics.
AI.
And the list just keeps growing.
Over the past few years, one thing has become increasingly clear to us. Many organisations aren't struggling because they lack passion, commitment, or even capability. They're struggling because they're carrying the responsibility of ten different professions at the same time.
No one person can be an expert in everything. Yet many nonprofit leaders wake up every day trying to do exactly that.
Perhaps that's why training, support, mentorship, and community matter so much. Not because they remove the complexity, but because they help carry some of the weight.
The more organisations we meet, the more convinced we become that good people doing important work don't always need more responsibility added to their shoulders.
Sometimes they simply need people willing to walk alongside them and help make sense of it all.
That's a big part of why 153 exists.