10/10/2026
What if we started earlier?
This World Mental Health Day, we're asking a simple question: Why do we so often wait until someone is in crisis before we start talking about mental health?
At School of Hard Knocks, we believe in emotional literacy before crisis.
Through our curriculum, sessions, pitch-side conversations and psychosocial support, we help young people recognise their emotions, understand what they're feeling and develop the tools to communicate those feelings.
Because knowing how to ask for help starts with having the words to explain what you're going through.
**Mental health is something we all have. And looking after it should be part of our everyday conversations, not just something we do when things become overwhelming.**
This October, we're continuing to PUT WORDS TO IT.