02/07/2026
Africa's creative talent isn't short on brilliance. It's short on infrastructure to turn that brilliance into an industry. That's the argument Capaciti Tech Career Accelerator Talent Executive Kelly Maroon makes in a piece out this week, and it lands harder coming from someone who's a creative herself.
A self-taught animator in Lagos or Nairobi can learn 3D modelling from open tutorials and land international work within months. That's the "low floor." Africa's creative sector is growing at roughly 8.2% a year, well ahead of GDP growth in most markets, and Sub-Saharan Africa's streaming demand is up 23%, the fastest growth rate globally, as platforms like Netflix expand into the continent.
But geographic isolation, linguistic silos, and no scaffolding around IP, financing or cross-border distribution mean that growth isn't consolidating into an industry. It's a collection of brilliant individuals rather than a collective industrial force.
That's exactly the gap UVU Africa is building for in the creative space, connecting African creatives to the infrastructure, markets and capital that turn talent into ownership.
"We don't need to teach creativity. We need to build the scaffolding that surrounds it."
Our own Kelly Maroon, Talent Executive, unpacks what it will take to move Africa's creative sector from fragmented individual excellence to a connected industry that competes globally. Kelly's been working closely with creative talent through Création Africa and our UNDP Independent Animators Capacity Building Programme, so this comes from someone who's inside the work, not observing it from a distance.
Digital design, animation, gaming, film, fashion: the continent has one of the most accessible entry points into a creative career anywhere in the world. But accessibility isn't the same as investability. Kelly's argument is that we need to rethink how we measure creative value, and build the infrastructure, IP ownership, and cross-border production pathways that turn creativity into a high-growth economic vertical, not a nice-to-have.
Read the full piece here: https://iol.co.za/business-report/economy/2026-06-28-building-the-scaffolding-for-africas-creative-economy-to-thrive-to-the-global-stage/