The Marketing Association of South Africa - MASA

The Marketing Association of South Africa - MASA MASA is the recognised Member Association & Professional Body for marketers in South Africa.

MASA is the professional body for the South African marketing profession and the representative voice for organisations and individuals within the South Africa marketing industry. It represents the business interests of marketers, and promotes professional and ethical marketing practices, the adoption of common standards, self-regulation, and independent and credible marketing industry research. I

t seeks to provide leadership, support, and mentorship, and is the accredited custodian of the Chartered Marketer, Marketing Practitioner, and Associate Marketer designations in South Africa. MASA is active in leading and influencing transformation, policy, legislation, education and training, learning and development, and best practice on marketing and related business areas.

It is with profound sadness that The Marketing Association of South Africa - MASA has learned of the passing of Peter Iv...
09/01/2025

It is with profound sadness that The Marketing Association of South Africa - MASA has learned of the passing of Peter Ivanoff on 4th January 2025.

Peter was not just a friend of , but also a highly respected colleague within the marketing profession in South Africa. Besides his incredible personal input to the marketing industry at large over the past decades, Peter also contributed immensely to the credibility of MASA’s Professional Designations as a respected Chartered Marketer South Africa (CMSA) and member of MASA as a Professional Body since inception.

He also served MASA with enthusiasm as a Recognition of Prior Learning (RPL) Advisor, Portfolio of Qualifications and Experience (PQE) Assessor and a long-time member of the Continuing Professional Development (CPD) Panel for many years.

We are at a great loss, as he not just had a tremendous capacity and appetite to learn but also generously transferred his knowledge and experience to the marketing profession and marketing industry at large, including, very importantly, the next generation of South African marketers.

Peter will be greatly missed.

Our deep and heartfelt condolences go to his family, friends and colleagues during this difficult time.

16/07/2024

A sweet welcome to Mondelēz International South Africa who join , as one of our newest corporate members!

Mondelēz International South Africa joins our diverse group of corporate and academic/educational partners, further strengthening ’s leadership position in South Africa’s Marketing, Advertising, and Communications (MAC) industry body sector.

Your membership and support validates the necessity for a body like that champions the interests of marketing professionals and leads the MAC sector. We appreciate your confidence in us.

Thank You to Mondelēz International South Africa and all our partners for your unwavering support. We are excited about our continued partnership and the future we are building together in the MAC industry.

Arpan Sur

09/07/2024

A hearty welcome to our newest corporate member The Coca-Cola Company Africa!

We are excited to have you join the family, standing shoulder to shoulder with our other long-standing corporate, education and academic institution partners.

Your membership is testament as to the vital role plays in the Marketing, Advertising, and Communications (MAC) sector in South Africa.

By joining , you are affirming the need for a dedicated body that safeguards the interests of marketing professionals and leads the way for our industry. Your support enables us to continue our mission and make a significant impact in the MAC sector.

Thank You to you and all our partners for your unwavering support. We look forward to continuing our journey as a collective, making bolder strides across the marketing industry landscape, and creating a brighter future for all marketing professionals in South Africa.

Our long standing corporate partners McDonald's South Africa see the value of our as an Order Qualifier. Why an Orde...
16/04/2024

Our long standing corporate partners McDonald's South Africa see the value of our as an Order Qualifier.

Why an Order Qualifier?

In essence, professional recognition using certified designations is a powerful tool for employers who seek to distinguish between those individuals who may have the same qualifications but differing levels of applied skills, competency, and experience.

What is the benefit of an Order Qualifier?

Overall, it provides for seamless and consistent recognition of marketing competency, applied skill and experience which in the long run will lower costs of recruitment as the Order Qualifier at , , level already introduces a benchmark that eases vetting by HR and recruitment agencies and this in turn can very easily be integrated into the Employer Value Proposition to attract the best talent.

Read more on http://bitly.ws/RkJ9

Join today, https://bitly.ws/3a48Q and be part of the game changers shaping the South African marketing industry and profession for the future.

McDonald's South Africa Marketing Director and long standing Board member Sechaba Motsieloa asserts that provides cr...
04/04/2024

McDonald's South Africa Marketing Director and long standing Board member Sechaba Motsieloa asserts that provides credible local and global connections:

“MASA has a standing in the industry, and is a highly credible association, not only here in South Africa but with global affiliations such as the WFA....

Access to MASA and all the incredible work it does, both in front of and behind the scenes, is a major plus, as is the role it plays as a conduit to connect its members with other organisations and associations, both globally and locally”

Read more on https://www.marketingsa.co.za/industry-news/

Join today, https://bitly.ws/3a48Q , and be part of the game changers shaping the South African marketing industry and profession for the future.

McDonald's South Africa, a long time corporate member of and great supporter of the work we do have a clear stance on ...
28/03/2024

McDonald's South Africa, a long time corporate member of and great supporter of the work we do have a clear stance on being good and responsible corporate citizens and within that the need to have in their ranks marketing professionals who drive this ethical approach to business.

Our Chartered Marketer Pledge ensures strict adherence to the highest standards of marketing professionalism.

See our full line up of on https://www.marketingsa.co.za/designation-overview/

Register on https://members.marketingsa.co.za/general/register_member_type.asp to get onto the ladder so you can get full recognition for your marketing experience, skills and competence and build your career by way of Continuing Professional Development (CPD).

A clarion call from Sechaba Motsieloa (CMSA), Marketing Director, McDonald's South Africa:"Any association is only as s...
20/03/2024

A clarion call from Sechaba Motsieloa (CMSA), Marketing Director, McDonald's South Africa:

"Any association is only as strong as its sector if it boasts a broad membership base....Without a body such as MASA, that could leave us behind the proverbial eight ball in our ability to lead the important conversations"

And who better than Sechaba, a Chartered Marketer South Africa (CMSA) of long standing, Chairman of the MASA Board 2016 to 2019, a MASA board member since 2011, to call it like it is.

What are you waiting for? Join today!

Register on https://members.marketingsa.co.za/general/register_member_type.asp and be part of the game changers shaping the future of marketing in South Africa!

Our long time and ardent corporate member Massmart asserts that is the natural home for marketers! Why? Because it is ...
01/02/2024

Our long time and ardent corporate member Massmart asserts that is the natural home for marketers!

Why?

Because it is important for professionals in whichever field they operate, to belong to that industry’s professional body and is the only accredited organisation for marketing professionals.

Further Massmart says, If you want to be taken seriously, if you want to be acknowledged as credible and have pedigree, corporate membership of is a must. “We are extremely proud of our membership and strongly feel that to ensure the continued professionalisation of our industry, all marketers and marketing teams should become members of MASA”

Beyond that, membership is also about protecting and being respectful of customers and consumers privacy and reputation by means of legislation such as the POPI Act, and championing for them in an ethical business environment.

is also at the forefront of strategic, independently sourced research by way of its close collaboration with the Marketing Research Foundation SA for the MAPS surveys and last but not least driving accolades and acknowledgement across the industry through partners such as the , The Loeries and others.

Read more on https://www.marketingsa.co.za/industry-news/

What are you waiting for? Join MASA today! Register on https://members.marketingsa.co.za/general/register_member_type.asp and be part of the game changers shaping the future of marketing in South Africa!

MASA Must Grow!Katherine Madley, VP of Group Marketing Massmart South Africa and Board Member makes a strong and compe...
17/01/2024

MASA Must Grow!

Katherine Madley, VP of Group Marketing Massmart South Africa and Board Member makes a strong and compelling case on why matters; this for purposes of ensuring marketers have their place at the top table, the need to grow the Chartered Marketer professional pool, deal with industry challenges such as attracting talent and ultimately the need for lifelong learning to meet the ever changing needs of business, customers and consumers.

Read more on https://www.marketingsa.co.za/industry-news/

Join today, https://members.marketingsa.co.za/general/register_member_type.asp?, and be part of the game changers shaping the South African marketing industry and profession for the future.

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