We’re bringing together idea people to share their insights and stories behind their great ideas and how they brought them to life. We'll hear from innovators, game changers and "out of the box" thinkers, sharing lessons learned and tips and ideas on how you can grow your spark into the next great thing. We're back for our 6th year in Atlantic Canada, this time with a new format and new ways to spark your creativity. On May 21, top global marketing thought leaders descend upon Halifax for a day of discussion and debate on the latest trends in marketing. We'll hear from marketing experts from Atlantic Canada and beyond as they share their insights and inspiration, trends and tactics, case studies and much more. The morning features 2 intensive workshops, lead by top-rated CMA instructors, allowing delegates an opportunity for intensive learning. We'll explore key insights and integration strategy tips for integration for video storytelling. We'll also cover the principles of behavioural economics to understand consumer behaviours, find out why people make irrational decisions and discover the art of nudging their choices for a preferred outcome. In the afternoon, we'll take a look at how major brands are exploring new challenges. From entrepreneurs to established corporations, this conference will look at why "good enough isn't good enough anymore" and what you can learn from them to make your next idea a great one. Join us for an outstanding day of education and networking in Halifax on May 21.
