Center for Creativity and Sustainability Study and Consultancy - CCS

Companies all over the world increasingly need to innovate their products and processes to: keep up with competitive pressure; increase productivity within the region or worldwide; defend or expand market share; and to create the ability to attract foreign investments. However, companies in developing economies can be left out of this cycle for a variety of economic and structural reasons. Product

innovation is becoming one of the key strategic options available to firms, supply chains and integrated industrial sectors in developing economies to compete better in today’s global market. Through advances in information, communication and infrastructure, local and international markets are becoming more competitive and challenging - obliging companies to adapt. The interest in product innovation has grown rapidly during the past decades. Industrialization, open markets, higher (quality) requirements from customers and an increase in competitiveness between companies locally and globally have created a serious demand for a structured process for product innovation within industry. Industries cannot survive in the long-run without product innovation as an integral part of the company management and product development processes. International industries have reacted to these developments by creating their own product innovation departments or by consulting with external product innovation experts.Many medium-sized or large companies have at least one product innovation expert in their management team. In developing economies the importance of product innovation is rapidly increasing as well. In India, for example, product innovation has become an important discipline, especially after the Indian market opened to international competition. Small- and medium-sized industries (SMEs) will need to focus on product development as well. In addition to in-house product development expertise, this can be done by cooperating with sector organisations, or bringing in external experts from consultancies, universities and other expertise centres. CCS has been providing technical support for different initiatives, including Elegance, Green Street, and i-nature:

Elegance (Tinh Tế): a social enterprise that provides R&D services and technology transfer in the field of clean technologies, renewable energy and especially biomass gasification. Green Street (Hàng Xanh): supported by CCS to lead a green lifestyle and create a private green living space and working environment. Developed from SPIN, Green Street supplies not only green products but also integrated green solutions for a better lifestyle
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i-nature (Tôi Tự Nhiên): initiative to promote a community that incorporates sustainable production and consumption where producers and consumers can collaborate and develop the products they want together. i-nature promotes closed-loop, zero-waste organic farming to ensure a sustainable income for responsible farmers and maintain traceable organic products for customers.