With COVID-19 disrupting the way we interact, travel and consume, Singha North America is looking for new and innovative ways to bring it's portfolio of beverages to the people of America. Help us envision the Khaosan Road Trading Post (KRTP), a brand new digital platform and win attractive cash prizes! Dream big. Be a WINNER.
1. New ways to interact: How might we reimagine the way people communicate, meet and have fun with their favorite beverages on KRTP?
2. New ways to explore: How might we provide an immersive experience into the World of Asia through creative pairing of food and beverages?
3. New ways to purchase: How might we make these beverages accessible through new cultures, consumption occasions, distribution channels, bundles and beyond?
WHAT'S IN IT FOR YOU:
1. Attractive Cash Prizes
Top 3 winners will receive cash prizes up to US $40,000
2. Access to masterclasses
10 selected finalists will gain access to our self-guided incubation masterclass worth US $10,000. Hone your entrepreneurship skills with us!
3. Expert Mentorship
Receive first hand advice from successful entrepreneurs and industry experts
WHO ARE WE LOOKING FOR:
Aspiring entrepreneurs
Always dreaming of starting a business? Submit your ideas to jumpstart your entrepreneurial journey! We welcome individuals or teams of up to 3 members
Unique market insights
Demonstrate an in-depth understanding of your local market and consumer behavior
Action-oriented with a learning mindset
Those with grit, perseverance, and an attitude to iterate and learn throughout the journey
Creative and passionate
Those who can think out of the box and reinvent the social norms
KEY DATES
4 Sept 2020 - Challenge Launch
It is time for you to submit your ideas that answer that challenge statement. Participants are encouraged to continuously improve their ideas via discussions, sharing and learning from each other
4 Oct 2020 - Submissions Close
All entries must be submitted by Sunday, Oct 4 2020 at 23:59 (Pacific Daylight time, GMT-7)