03/30/2026
It is well apparent to Tahoe locals that tourism is the lifeblood of the local economy. Tahoe’s greater economic fortunes are dependent upon the ebb and flow of wandering travelers. From day-trippers to short term renters, each tourist makes a contribution to our economy that cannot be overlooked. Thus, the greater South Lake Tahoe has created multiple agencies to inspire more tourism. This past Friday, the Rotary was lucky enough to be visited by the current President of the Lake Tahoe Visitors Authority and the past president of the Tahoe Douglas Visitors Authority: Carol Chaplin.
A Tahoe local for several decades, Carol Chaplin is an intrinsic and well established member of our community. Her work at the LTVA to “Drive awareness of Lake Tahoe and to drive overnight stays and commerce in Tahoe” has led to incredible results. Some of which include substantial yearly increases in the number of visitors seen in Tahoe and additional increases in the quantity of lodgings purchased. Although the LTVA has an extensive advertisement campaign, it has other instruments that it employs to foster Tahoe Tourism. The most prominent of which is the annual American Century Celebrity Golf Tournament.
Recently, the Lake Tahoe Visitors Authority has started a new campaign to expand their reach titled “Awe and then Some.” This campaign aims to market Tahoe as an amazing location, that can also be a treasured experience.
The Lake Tahoe Visitors Authority is an incredibly powerful force that serves to shape the economy of South Lake Tahoe. To hear more about the LTVA, visit:https://ltva.org/
The Tahoe Douglas Rotary Club is incredibly grateful to have the opportunity to hear from incredible speakers from our community and beyond. To learn more about the club, visit:https://portal.clubrunner.ca/8368/speakers
The mission of the Tahoe Regional Planning Agency (TRPA) is to lead cooperative efforts to preserve, restore, and enhance the unique natural and human environment of the Lake Tahoe Region, while improving local communities, and people’s interactions with our irreplaceable environment. Established....