10/06/2026
Then & Now: KGBZ Radio 930AM, 715 Grant Ave.
For about a decade, York was home to radio station KGBZ, with an early and substantial dual-tower wire antenna system existing as a prominent feature of York's young skyline, located just a couple of blocks north of the courthouse.
KGBZ was established in 1926 by York veterinarian and businessman Dr. George R. Miller, who also operated the Federal Livestock Remedy Company. Radio was still a relatively new technology, and many early stations were established partly to promote another business. KGBZ embraced that model enthusiastically, advertising Miller's livestock products to farm families and at one point using the wonderfully direct slogan, “Keep Your Hogs and Poultry Healthy.” It was also remembered as “The Swine and Poultry Station.”
KGBZ's first broadcast was in November 1926. York College musicians participated in the opening broadcast. Programming included music, local church services, weather, farm and market information, news and entertainment. Regional musicians also appeared on KGBZ, including Czech bands and Lloyd Hunter's Serenaders, a African-American jazz band from Omaha.
The station grew considerably during its short life. Early KGBZ operated with only 100 or 250 watts and bounced around the radio dial, as many stations did during the chaotic early years of broadcasting. Following a nationwide frequency reorganization in 1928, it settled on 930AM, increasing first to 500 watts and later up to 2,500 watts! By way of comparison, KAWL 1370 today is powered at only 500 watts. KGBZ had a powerful regional broadcast easily reaching across state lines.
There was one complication with this wide broadcast reach: KGBZ shared 930AM with KMA in Shenandoah, Iowa. KMA was another famous agricultural station, owned by the Earl May seed company. Because the two stations occupied the same frequency, they divided broadcasting time rather than operating simultaneously over the top of each other. For several years both stations sought arrangements that would give them more airtime over the other.
By the mid-1930s KGBZ had become a substantial regional farm broadcaster. But its greatest strength, advertising products directly to its rural audience, also contributed to its downfall. Federal regulators investigated questionable advertising carried by the station, such as extravagant health claims for herbal remedies, and other sometimes outlandish commercial product claims typical of the time. Additionally, the station's financial and business practices also came under scrutiny when its license came up for renewal.
In 1936, the Federal Communications Commission declined to renew KGBZ's license and favored giving its broadcasting time to KMA. Miller initially appealed, but eventually reached an agreement to sell KGBZ's facilities to KMA's owner for approximately $50,000. KGBZ ceased operation that summer, its equipment sold and towers scheduled for dismantling, and KMA gained full-time use of 930 AM. It would then be 18 years before York County got its own AM station again, when KAWL came on the air for the first time in 1954.
Miller wasn't quite ready to abandon radio. He announced plans for a new, even more powerful station located somewhere between York, Grand Island and Hastings, with studios in all three cities, but that ambitious proposal never came to fruition.
KGBZ lasted only from 1926 to 1936, but those ten years happened during radio's transformation from an experimental novelty into America's first great electronic mass medium. For a brief period, a veterinarian here in York County operated a station powerful enough to reach farm families across the region, broadcast everything from livestock information to jazz, absorbed several smaller Nebraska stations, and competed for airtime with another one of the Midwest's best-known farm broadcasters.
Many of us often drive past the former KGBZ building there on Grant Ave, and now you know its unique place in York County history.
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