10/16/2026
Trust is the foundation of a healthy local news and information ecosystem.
In this reflection, North Carolina Local News Lab Fund Director Cierra Brown Hinton explores why communities often decide what to believe based on who delivers the information—and why philanthropy must invest in the trusted relationships that help people move from awareness to action.
Trust needs to be treated like the infrastructure it is, and it belongs at the center of what we fund and how philanthropy approaches news and information.