10/13/2026
“How could anyone be so cruel?”, “Where was PETA?”, “That is absolutely horrific!”, “How is this even legal?”, “I can’t believe they haven’t shut that down!”, “What kind of person could do something so horrible?”, “How could something like that even be allowed?”
We’ve heard these reactions countless times when sharing Pretzel’s story. People are horrified that he was thrown from a building during Pioneer Days, his life treated as nothing more than entertainment. The outrage is immediate, the condemnation unmistakable, and the disbelief overwhelming. They should be horrified! Yet here’s the part that should horrify us just as much: Some of the very people condemning what happened to Pretzel are paying for things just as horrific to happen to others like him.
They’re paying into industries where newly hatched male chicks are ground up alive because they cannot lay eggs. Where individuals have the sensitive tips of their beaks burned or cut away. Where hens spend their lives in cages so small they cannot even spread their wings, their bones becoming so fragile from intensive egg production that they fracture. Where others are bred to grow so unnaturally large and fast that some can no longer support their own body weight, left struggling to stand on legs that cannot carry them. Where individuals develop painful sores from sitting in waste-soaked litter, are grabbed by their legs and thrown into transport crates, shackled upside down, and have their throats cut. Some are still alive when they enter the scalding water meant to strip the feathers from their bodies.
This isn’t an occasional act of cruelty. It’s the systematic suffering of billions of individuals, carried out every single day. We live in a world where someone can be outraged that a chicken was thrown from a building, then sit down and eat the body of another who endured unimaginable suffering before being killed. Somehow, only one of those things is considered cruel.
Is it any wonder the contradiction goes unnoticed? We’ve been surrounded by it our entire lives. The commercials, the traditions, the jokes, the smiling cartoon animals selling us their own bodies. An entire culture that has taught us to see some suffering as cruelty and other suffering as simply the way things are.
Perhaps the greatest tragedy isn’t that we fail to recognize cruelty. It’s that we’ve normalized some forms of it so completely that we no longer recognize them as cruelty at all.