10/08/2026
💜 Doulas are more than birth-day support. They are an important part of a healthier, more supported pregnancy and birth via continuous support which research shows make a meaningful difference for women and babies.
Research has shown that associated doula support results in lower rates of preterm birth, cesarean birth, and postpartum depression. Doulas can also provide something that can be difficult to find in a busy healthcare system: time, continuity, individualized support, and someone who truly gets to know you.
Insurers are recognizing the value doulas bring: UnitedHealthcare has begun adding doula benefits to employer-sponsored plans nationwide, while at least 26 states have adopted Medicaid requirements for doula coverage over the past 13 years.
But coverage doesn’t automatically mean access.
Families can still face barriers including cost, availability, and reimbursement requirements. And doulas remain complementary to—not a replacement for—doctors, midwives, nurses, and other healthcare professionals.
✨ Every pregnant person deserves access to a team that supports the whole person—not just the pregnancy.
*Doulas listen.
*Doulas educate.
*Doulas provide continuous support.
*Doulas help families navigate an often overwhelming healthcare system.
And doulas help ensure that people feel heard and supported during one of the biggest transitions of their lives.
It’s time to make doula support accessible to the families who want and need it.
Learn more: “Doulas can improve health outcomes for women and babies. Insurers are taking notice.”
https://www.nbcnews.com/health/womens-health/doulas-can-improve-health-outcomes-women-babies-insurers-are-taking-no-rcna263390?utm_source=chatgpt.com
While more Medicaid patients and even some on private plans have gained doula coverage in recent years, United is the first major insurer to begin rolling out the benefit nationwide.