10/19/2026
On Sept. 30, the Whitefish Pilot published a story on the new workforce rental units that will be available soon as part of a larger apartment complex at the 93/40 intersection. The response on the community’s social media pages was quite eye-opening. The most consistent theme: “You call those prices affordable!?!”
For those of us in the industry, “affordable” means something specific: no more than 30% of gross income going to rent and utilities. A 1-bedroom at $1,330 with utilities included is 30% of income for a single person earning about $53,000 a year. So technically, yes, affordable.
If we want cheap, we need different approaches because the formula isn’t going to get us there.
Read more of our Executive Director's thoughts on this million dollar question.
https://whitefishpilot.com/news/2026/oct/14/guest-opinion-cheap-or-affordable-which-is-it/