08/17/2026
Bring your laptop — this workshop is hands-on, not sit-and-listen. Register and reserve your room online at www.lpanet.org/workshops
The 2026 LPA Sales & Marketing Workshop isn't a lecture. It's a full-day, hands-on Agentic AI session where you'll actually build the workflows you'll use back at the office — not just hear about them.
Christopher Penn of TrustInsights.ai is back by popular demand as LPA's highest-rated workshop speaker, and this year he's going deeper: moving your team from basic AI use to true Level 3 Agentic AI, live.
What to bring:
💻 Your laptop
🔑 An active paid subscription to a generative or agentic AI tool (Claude Code, Claude Cowork, Microsoft Copilot Cowork, Google Anti-Gravity, or OpenAI Codex preferred — a standard paid Claude, Copilot, or ChatGPT subscription also works)
What you'll walk out with:
🔹 Hands-on practice directing agentic AI tools, not just prompting them
🔹 GEO strategy — optimizing for generative engines like Microsoft Copilot, plus Bing Webmaster Tools setup
🔹 Real integration of AI agents with your CRM and marketing automation (Salesforce, HubSpot)
🔹 Competitive intelligence tactics using job-listing analysis
🔹 A clear-eyed look at where fully-autonomous, cookie-cutter AI workflows go wrong — and how to avoid that trap
September 23–24, Hilton Philadelphia at Penn's Landing. Come ready to work, not just watch. Don't delay — seats for a hands-on format like this are limited.
Register for the Sales & Marketing Workshop: lpanet.org/workshops
LPA Sales & Marketing WORKSHOP The Agentic Advantage: Transform Sales & Marketing for Lab Products September 23-24, 2026 Hilton at Penn’s Landing Philadelphia, PA Featuring Keynote Speaker & Data Expert, Christopher Penn REGISTER HERE or DOWNLOAD THE PDF Are You Using AI, or is AI Working for You?...