American Marketing Association: Boston Chapter

American Marketing Association: Boston Chapter Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from American Marketing Association: Boston Chapter, Nonprofit Organization, #1011, 18 Lyman Street STE 100A, Westborough, MA.

American Marketing Association, Boston, is dedicated to being the essential premier resource for advancing the practice of marketing and the professional development of marketers across the Greater Boston area.

Congratulate our member of the month Nolan Greene!
07/15/2026

Congratulate our member of the month Nolan Greene!

VIRTUAL EVENT TODAY: Lost in Translation? How to Keep Your Brand Human in the Age of AI Speaker: Rob Volpe, CEO and Foun...
06/24/2026

VIRTUAL EVENT TODAY: Lost in Translation? How to Keep Your Brand Human in the Age of AI Speaker: Rob Volpe, CEO and Founder, Empathy Activist LLC

There’s a critical gap between artificial and human intelligence. The piece of the puzzle that fits that gap is something everyone is born with the capability to use: empathy. When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. This presentation will show you how to speak the language of your consumers, even when using AI, to engage customers empathetically to drive business results.

According to recent studies, empathy increases advertising effectiveness by 23%; it can yield an incremental 10% in sales; 90% of consumers expect brands to display empathy with them through the brand’s messaging while 97% of customers say empathy is the most important element in customer engagement. Because empathy is seen as a soft skill, we ignore this superpower and driver of business results, turning to AI to craft strategy, campaign messaging, even communications.

Using real-world examples, Rob will demystify empathy and clear up the misconceptions of empathy and AI which can lead to mistakes in marketing strategy and messaging. The talk will explore the “5 Steps to Empathy” which can generate authentic connections to all the people who touch a brand –from customers to consumers to employees – leading to greater marketing effectiveness and improved business results.

Attendees will learn:

How the use of empathy is a strength in marketing and branding
How to overcome common barriers to being empathetic with customer segments
Practical application tips and examples for using AI and empathy in marketing

Today, we honor Juneteenth—a celebration of freedom, resilience, and the ongoing pursuit of equity.As marketers, storyte...
06/19/2026

Today, we honor Juneteenth—a celebration of freedom, resilience, and the ongoing pursuit of equity.

As marketers, storytellers, and leaders, we recognize the importance of amplifying diverse voices, fostering inclusion, and creating spaces where every perspective can be heard and valued.

The Boston AMA Chapter celebrates the contributions, culture, and achievements of Black communities while reflecting on the work that remains to build a more equitable future.

Erewhon started as a small health food store in Boston in 1966. Today, it's one of the most recognizable brands in retai...
06/15/2026

Erewhon started as a small health food store in Boston in 1966. Today, it's one of the most recognizable brands in retail.
Its growth wasn't driven by traditional advertising. Instead, Erewhon built a lifestyle brand through premium positioning, influencer partnerships, celebrity collaborations, and an experience people couldn't stop sharing online.
The biggest lesson? People don't just buy products-they buy identity, status, and belonging.
Erewhon's success is proof that strong branding can transform an ordinary product into a cultural phenomenon.

Get ready to mix and mingle with your fellow marketers online during our June Virtual Networking Meet-up on June 16th!AM...
06/15/2026

Get ready to mix and mingle with your fellow marketers online during our June Virtual Networking Meet-up on June 16th!

AMA Boston invites you to our May Virtual Networking Meet-up from 6:00 pm - 7:00 pm on Tuesday, June 16th

Join us for a fun hour of networking and socializing with other marketing professionals. Don't miss this opportunity to connect with like-minded individuals in a relaxed and casual setting. Our hosts, Erica Brookhyser and Shawn Fitzmaurice, will kick the evening off - sometimes with a guest speaker or optional topic - before you jump into breakout rooms to continue the conversation.

Come ready to share ideas, make new contacts, and have a great time! We look forward to seeing you there!

12/03/2025

🎉 WE DID IT, BOSTON — AMA Boston brings home GOLD!

We’re honored to receive a Gold Chapter Excellence Award (CEA) — a recognition based on the dedication, passion, and leadership of our entire AMA Boston community. This marks our first Gold win in known chapter history! 🏆

From our incredible Board and volunteers to our partners and amazing members… this win is yours. 💙

Thank you for making Boston one of the strongest, most inspiring marketing communities in the country. 💪

Let’s keep raising the bar, pushing the marketing industry forward, and building this AMAzing community! We are the GOLD standard!!!🥇

Address

#1011, 18 Lyman Street STE 100A
Westborough, MA
01581

Telephone

+17816477555

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