American Marketing Association: Boston Chapter

12/03/2025

🎉 WE DID IT, BOSTON — AMA Boston brings home GOLD!

We’re honored to receive a Gold Chapter Excellence Award (CEA) — a recognition based on the dedication, passion, and leadership of our entire AMA Boston community. This marks our first Gold win in known chapter history! 🏆

From our incredible Board and volunteers to our partners and amazing members… this win is yours. 💙

Thank you for making Boston one of the strongest, most inspiring marketing communities in the country. 💪

Let’s keep raising the bar, pushing the marketing industry forward, and building this AMAzing community! We are the GOLD standard!!!🥇

10/17/2025

AMA Boston has lots of treats for Halloween including a gem of a mingle! We dare you to join us, bring friends and enjoy another fantastic networking evening with us!

Get ready to mix and mingle with your fellow marketers at the October Marketing Mingle on Thursday, October 23rd! AMA Boston invites you to our October Marketing Mingle at Jules on Devonshire (54 Devonshire Street) in Boston from 6:00 pm - 8:00 pm

07/23/2025

What an incredible night! Fantastic venue, awesome vibe: another exciting AMA mingle in the books! A very fun and exciting evening with great friends, as always! Hope to see you in August!

06/18/2025

Happy Tools on Tuesday! Hope you're week is going well! This week let's dive deeper into Crayon.co

Crayon is a competitive intelligence (CI) software and consulting company that helps businesses understand their competitors and make better decisions. The team provides tools and services for capturing, analyzing, and activating competitive information to mitigate risk, accelerate revenue, and grow market share. platform monitors competitors, provides insights, and offers AI-powered tools like Crayon Answers for quick access to competitive data.

Here are some benefits of Crayon:

Tracks Competitor Activities
Identifies Market Trends
Uncovers Competitive Weaknesses
Provides Actionable Insights
Automates Repetitive Tasks
Increases Win Rates
Data-Backed Decision Making
Informs Product Development

In summary, a marketer can benefit from Crayon as it is a comprehensive view of the competitive landscape, including competitor products and activities. Insights into customer feedback and market trends. Data-driven insights that inform product development decisions.

Feel free to learn more and take Crayon course here! https://www.crayon.co/academy

Wishing you an amazing week ahead! - JMK

Crayon is a competitive intelligence platform that monitors your competitors and enables your sales team with real-time intelligence.

06/04/2025

Hi Boston! Hope you're having a great week! Let's look into Jasper.ai

Jasper.ai is an AI-powered writing assistant designed to help users create content efficiently. It generates original, high-quality content based on simple inputs, allowing users to produce various materials like blog posts, product descriptions, and marketing.

Is Jasper better than ChatGPT?
Jasper AI is better for creating marketing-specific content, while ChatGPT is more versatile and suitable for a wider range of tasks, including coding and general knowledge questions. Jasper's strengths lie in its specialized features for marketing content, like templates and SEO functionalities, while ChatGPT's broader capabilities make it a valuable tool for various applications.

Jasper provides plagiarism-free content and built-in plagiarism detection (via your Copyscape account). It helps you write and paraphrase content at scale, allowing you to create high-volume, high-quality content ten times faster.

What are the benefits of Jasper?
It offers broad range of tasks, including answering questions, creative writing, coding, and natural language understanding.

It's ideal for:
Users needing a general-purpose AI assistant for various tasks, from writing to problem-solving

Brief history about Jasper:
Jasper AI, an AI-powered content platform, has significantly impacted the marketing landscape, transitioning from a basic content generation tool to a comprehensive AI marketing platform. Founded in 2021, Jasper initially focused on generating content for businesses. Their initial product, launched in January 2021 as Conversion ai, used natural language generation to assist with copy for Facebook and Google ads. By January 2022, they rebranded as Jasper and expanded their product capabilities beyond ad copy.

Wishing you an awesome rest of the week! By JMK

Sources: Jasper.ai., google and wikipedia.

Jasper is purpose-built AI that helps enterprise marketers build AI-powered apps and workflows tied to real business outcomes.

05/14/2025

Happy Tools on Tuesday!!

Would love to get your thoughts and have an open mic night! Would love take your requests! What tool would you like us to dive into next? What area would you like us to focus on next: design, CRM, analytics, branding, product marketing, content? The next one is your call! :)

What tools have you enjoyed learning more about most? Do you have a favorite?

Looking forward to hearing from you and getting your thoughts and requests! - JMK

05/09/2025

Tuesday, the social media team got together in Boston for an in person meeting - first one in years; it was a huge success! We discussed Boston branding, brand loyalty and why businesses close so early.

05/02/2025

Huge Congratulations to my friend and fellow AMA superstar Christina Jessica on becoming Dr. Inge! She is a great leader in the AMA and the marketing world, at large! She inspires, shapes and teaches all things marketing. With another huge milestone and accomplishment in the books, I can't wait to see what phenomenal accomplishment Christina chooses to achieve next! Happy that I was able to join the graduation celebration, even for a little while.

We're all lucky to work with and know Christina! Happy that I was able to join the graduation celebration, even for a little while. - Julia (JMK)

04/30/2025

Join our panel of networking pros and AMA leaders! Whether you are a recent grad, busy professional, or executive trying to connect with others for impact we got you covered.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/eM-gzgQz - JMK

This link will take you to a page that’s not on LinkedIn

04/23/2025

Happy Tuesday!! It's Tools on Tuesday! Hope you're having a great week!

Let's explore Shopify today!

Shopify is an e-commerce platform that provides tools for businesses to create and manage online stores, including website building, product listing, payment processing, and marketing. It also offers point-of-sale (POS) systems for in-person retail.

With Shopify, you can create online stores, add products, images prices, offers payment processing, inventory management and point of sale system in person and online.

Marketers can enjoy Shopify because it helps email marketing, social media campaigns.

Some History about Shopify:
Founded in 2006 by Tobias Lütke and Scott Lake after launching Snowdevil, an online store for snowboarding equipment, in 2004. Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own.

The platform offers retailers a suite of services, including payments, marketing, shipping and customer engagement tools.

As of 2024, Shopify hosts 5.6 million active stores across more than 175 countries.

According to the company's yearly financial report for 2023, its total revenue reached $7.1 billion, and Gross Merchandise Volume (GMV) increased 20% to $235.9 billion over the prior year.[4] Shopify is the second largest publicly traded Canadian company.

Let me know if you have any questions!
Hope you have an amazing rest of the week! - JMK

04/16/2025

Happy Tools o Tuesday!

Let's check out and dive deeper into Buffer!

Buffer is designed to manage accounts in social networks, by providing and measuring scheduled posts to Bluesky, YouTube, Twitter, Facebook, Mastodon, Instagram, Threads, Pinterest, TikTok and LinkedIn. Buffer analyzes their results and engage with their community.

Marketers can benefit from Buffer by saving time by creating unlimited cadences for social media campaigns.

A Bit of History!
Buffer began its development in October 2010 in Birmingham, United Kingdom by co-founder Joel Gascoigne, who established the idea of the social media application while he was in the United Kingdom. Once he developed the idea he created a landing page to see if enough people were interested in the product to make it a profitable venture.

After reaching a critical mass of registrations, Gascoigne built and designed the first version of the application software over a span of 7 weeks. On November 30, 2010, the initial version of Buffer was launched.

By September 2013, Buffer gained 1 million users, with around 16,000 paying users. The number of posts shared through Buffer application crossed 87,790,000 posts and the number of accounts that were used through the application reached 1,266,722, with an average of 70 posts per account.

What are your thoughts on Buffer? What questions can we answer for you when it comes to creating social media posts?

Hope you have an awesome rest of the week! - JMK

04/09/2025

Hey Boston! Happy Tools on Tuesday! I hope you're having a great week! This week let's explore Semrush!

Semrush run search engine optimization, pay-per-click, content, social media and competitive research campaigns and gets measurable results from online marketing.

Semrush allows us to understand trends, uncover insights, and generate compelling content helping business improve their online visibility and performance.

Marketers benefit from Semrush as it's an all in one tool that aids to improve SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.

A little history: Semrush was first released as Seodigger before becoming an extension of Firefox which was then renamed SeoQuake Company in 2007, before landing on SEMrush (the acronym SEM stands for Search engine marketing).

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu. In 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".

To take a deeper dive and learn more feel free to explore Semrush's academy!
https://www.semrush.com/academy/

What tool would you be interested in learning more about next week? Let us know by commenting below! Have a wicked awesome week! JMK

resource: https://en.wikipedia.org/wiki/Semrush

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