Our Story
The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.
Affiliated with the United Fresh Produce Association, the Foundation is committed to helping today’s kids achieve the public health goal to make half their plate fruits and vegetables. The Foundation works to create an environment in which kids have consistent, easy access to high-quality, great-tasting, appealing, and affordable fresh fruits and vegetables, whenever and wherever they eat snacks or meals.
We believe every child should grow up with access to fresh, wholesome fruits and vegetables to ensure a stronger, healthier future. Join us in helping ensure every child is Growing Up Fresh!