DSEF champions the direct selling channel, showcasing its positive economic impact, entrepreneurial spirit, and viability as a powerful business distribution method and mainstream career path. The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry's goodwill ambassador. As a Washington, D.C.-based 50
1(c)3 organization, DSEF offers comprehensive programs that advance the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment.
* We engage our stakeholders—building lasting relationships with educators, consumer and small business advocates, government agencies and others.
* We help those partners educate their audiences—about ethics, consumer protection, entrepreneurship, the direct selling industry and more.
* And, thus, we empower individuals all over the world by providing them knowledge to help them make more informed decisions. Thousands of industry and community thought leaders from diverse and international backgrounds and organizations have come together at DSEF-sponsored programs to learn, grow and create a vital and healthy business climate.