Direct Selling Education Foundation

DSEF champions the direct selling channel, showcasing its positive economic impact, entrepreneurial spirit, and viability as a powerful business distribution method and mainstream career path. The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry's goodwill ambassador. As a Washington, D.C.-based 50

1(c)3 organization, DSEF offers comprehensive programs that advance the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment.

* We engage our stakeholders—building lasting relationships with educators, consumer and small business advocates, government agencies and others.

* We help those partners educate their audiences—about ethics, consumer protection, entrepreneurship, the direct selling industry and more.

* And, thus, we empower individuals all over the world by providing them knowledge to help them make more informed decisions. Thousands of industry and community thought leaders from diverse and international backgrounds and organizations have come together at DSEF-sponsored programs to learn, grow and create a vital and healthy business climate.

This  , we're highlighting one of our newest fellows,   Juliana Binhote! A PhD candidate for the University of Louisvill...
11/17/2023

This , we're highlighting one of our newest fellows, Juliana Binhote! A PhD candidate for the University of Louisville and lawyer specializing in civil law, Juliana is passionate about family business research. Best of luck with your candidacy!

"Direct Selling: a Global and Social Business Model" is a timely & influential work that aims to mainstream understandin...
11/16/2023

"Direct Selling: a Global and Social Business Model" is a timely & influential work that aims to mainstream understanding of the channel and its benefits. Authored by 8 , their insight conveys the power of Direct Selling.

“This book is a must read for anyone curious about, interested in, or involved with the direct selling channel. The topics are covered thoroughly, and the material is easy to understand. As a lawyer with 30 years of experience in the direct selling marketplace and a former board member of the D...

In their article,   Dr. Robert Peterson, of The University of Texas at Austin, and Dr. Victoria Crittenden, of Babson Co...
11/15/2023

In their article, Dr. Robert Peterson, of The University of Texas at Austin, and Dr. Victoria Crittenden, of Babson College, found that understanding direct sellers' motives prior to employment helps managers predict the likelihood of voluntary salesforce turnover.

Given the considerable visible and hidden costs associated with voluntary job turnover and the fact that independent contract workers (“gig workers”) can change jobs with ease, it is imperative for...

11/14/2023

As technology continues to advance, so to does its overall effect on the industry. Dr. Dana Harrison, of East Tennessee State University, & Dr. Joseph Hair, of The University of South Alabama, explore how technology has transformed customer relationships.

To all the industry leaders out there, keep working hard. With every step you climb, you are changing the world. 🌎
11/13/2023

To all the industry leaders out there, keep working hard. With every step you climb, you are changing the world. 🌎

This  , we're highlighting one of our newest fellows,   Dr. Christos Kelepouris! Christos is an Associate Professor of M...
11/10/2023

This , we're highlighting one of our newest fellows, Dr. Christos Kelepouris! Christos is an Associate Professor of Management at Palm Beach Atlantic University and the Associate Director of PBA Titus Center for Franchising. He has a special interest in international franchising and law, which has impacted students across the United States, Kuwait, and the United Arab Emirates. Welcome Christos!

11/08/2023

Dr. SherRhonda Gibbs (Morehouse College) discusses the importance of researching and , as well as current study areas of intrigue. Which research topic is getting you excited?

11/08/2023

Mary Kay Ash of MARY KAY was a trailblazing female entrepreneur who inspired and influenced millions of women across the globe. Co-written by Dr. Victoria Crittenden (Babson College) and Dr. William Crittenden (Northeastern University), their article explores the lasting legacy of Mary Kay Ash in the industry.

The power of language to influence people: Mary Kay Ash the entrepreneur - Author: Victoria Crittenden, William Crittenden

HUGE congratulations to the The George Washington University School of Business Pitch George competition winners: Recove...
11/08/2023

HUGE congratulations to the The George Washington University School of Business Pitch George competition winners: Recovery Connections, Hue Media, BeerTein, and Credit Catalyst! These teams have progressed through three rounds of judging by showcasing their inventive ideas and talent. The future of is bright! 🌟

We had a great time at the National Association for Community College Entrepreneurship conference this past weekend! Our...
11/07/2023

We had a great time at the National Association for Community College Entrepreneurship conference this past weekend! Our very own Dr. Christine Mollenkopf-Pigsley- University Instructor Associate Professor and Director of Applied Leadership of Minnesota State University, Mankato taught us how to reclaim the term 'entrepreneurship' in higher education environments and help peers embrace their entrepreneurial side.

She was just one of many fantastic speakers, and it was a pleasure to network with so many of you!

This  , we're highlighting one of our newest fellows,   Michael Ahearne! He is a professor of marketing at UH Bauer Coll...
11/03/2023

This , we're highlighting one of our newest fellows, Michael Ahearne! He is a professor of marketing at UH Bauer College of Business and Research Director of Stephen Stagner Sales Excellence Institute. His book, Selling Today: Partnering to Create Customer Value, is the highest-grossing professional-selling textbook in the world. We applaud your efforts in sales force effectiveness and sales management, Michael!

North America accounts for 19% of global  , and according to SkyQuest the market is expected to grow 6.1% by 2030. In th...
11/02/2023

North America accounts for 19% of global , and according to SkyQuest the market is expected to grow 6.1% by 2030. In their comprehensive report, they go over market drivers, restraints, segments, and trends.

Global Direct Selling Market is projected to register a CAGR of 7.6% to reach USD 315.89 billion by the end of 2030, Global Direct Selling Market by Type & End-user

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