10/12/2026
They called it “discovery.” We call it what it was: colonization, exploitation, and unaliving.
This year, the so-called “U.S.” will be celebrating Columbus as a hero of Western civilization while glossing over the violence and dispossession that followed his arrival.
Indigenous peoples were already here, with our own nations, governments, knowledge systems, and thriving societies. We were never waiting to be discovered.
This , honor the ancestors by supporting Indigenous communities, organizations, and storytellers. And our ‘Merica: Thieving & Deceiving Since 1776 collection is another way to challenge colonial myths, with merch you can wear beyond October 12, whenever you want to make a statement.
Shop our merch, donate to Indigenous-led organizations, and help sustain Indigenous storytelling.
🛍️ Shop our merch: cruhsingcolonialism.org/shop
🤲 Donate: cruhsingcolonialism.org/donate
IMAGE DESCRIPTION:
Against a white background, the five images invite viewers to commemorate the true history of Columbus arrival. Slide 1 features the campaign title, ’Merica 250: Thieving & Deceiving Since 1776, alongside a black and white portrait of a Lakota Sioux medicine man. Slide 2 explains that “What followed wasn’t discovery, it was exploitation and unaliving. Slide 3 calls on viewers to honor Indigenous ancestors by supporting their initiatives. Slide 4 shows the ‘Merica 250 full logo, an artwork by Henry Navarro—an interdisciplinary fashion designer, visual artist, activist, and scholar of Afro-Latinx and Taíno-Arawak ancestry. The design uses the colors of the so-called “U.S.” flag to recontextualize historical representations of Indigenous leaders, Black Continental Army soldiers, and colonists of European descent, confronting simplistic narratives about the origin of the so-called “U.S.”
