10/02/2026
Yesterday, we had the pleasure of co-hosting the panel discussion “Entering the U.S. Market: Opportunities for European Businesses” at the Embassy of the Republic of Slovenia in Washington, D.C. The event, hosted by His Excellency Iztok Mirošič, Ambassador of the Republic of Slovenia to the United States, together with the American-Slovenian Club, brought together a Slovenian business delegation representing a diverse range of industries, as well as members of the U.S. and Slovenian business communities.
John Kay, Senior Director for Europe at the U.S. Chamber of Commerce, Urška (Ursha) Prepeluh Magajne of Polsinelli Law Group and Sasha Mrak Hendrickson, president of ASC, discussed what European companies need to understand when considering the U.S. market—from the current economic and business environment to legal considerations, market-entry strategies, establishing the right partnerships, and the opportunities available to small and medium-sized businesses. One of the themes that stood out throughout our conversation was that entering the U.S. market is about much more than simply having a great product or service. Understanding the market, preparing carefully, building the right relationships, and having trusted partners on the ground can make an enormous difference.
