07/30/2026
A new voluntary age signal API for the Google Play store puts parents in the driverās seat when it comes to how much of their kidsā data is shared with apps. Through the Google Family Link app, parents can decide to share their kidsā age range or not in one place.
This is an especially beneficial roll out for small developers, like ACTās members. It gives small tech companies the flexibility they need. For our members like TechNeed who build B2B management apps that pose no risk to kids, they can continue publishing as a general use app and avoid the costly build out of a system to check age. For our members like Vemos that built a mobile payments app used in bars and restaurants and Southern DNA that have built education apps for kids, this new signal provides the minimum information needed to tailor access and content appropriately.
And for big developers who are required to provide different experiences for minors vs. adults, like social media, or for adults-only services, like dating apps, this new signal provides the information they need to bar kids from downloading or accessing restricted or inappropriate content.
This is what responsible development looks like. Protecting kids is a shared responsibility, not just for parents, developers, app stores, or policymakers. Working together the ecosystem can protect kids and drive innovation.
Google is expanding its Play Age Signals API, giving Android developers a privacy-preserving way to tailor experiences based on users' age ranges.