05/22/2026
As part of the Transition to Organic Partnership Program (TOPP), weโre helping to launch a new marketing technical assistance project to help farmers promote their operations, connect with customers, and share the story behind their farms. ๐
๐ We're excited to invite you to our upcoming Farmer Story Lab, a 90-minute hands-on workshop designed to help organic farmers find the words for the work they're already doing in order to better share their farmโs story and the value of organic with eaters and buyers. (We know youโre busy, but we promise to make it worth your time!)
Here's what to expect:
- Articulate why you farm organically, and how to say it in a way that sticks
- Share why buying local and domestic organic matters and how to make that case to the people you sell to
- Learn how to shape your story for the audience in front of you, whether that's a farmers market customer, a retail buyer, or someone you just met
This isn't a lecture. You'll write, share, and practice in real time and you'll leave with actual material you can use.
Workshop 101 Details: The Why Workshop covers storytelling basics and helps farmers articulate their own why. It is the foundation for why domestic organic matters to them, and to our food system.
๐จ The last 101 session is on May 26, 7 - 8:30pm ET
And you must complete the Story Lab 101 workshop before a 102 session (Starting in June).
Register for here: https://us02web.zoom.us/meeting/register/xE2Lj5eKQduzXHzTrIBT2A #/registration