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Western U.S. Agricultural Trade Association

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Western U.S. Agricultural Trade Association

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Exporting opens vast opportunities for U.S. food and agricultural companies. Western U.S. Agricultural Trade Association (WUSATA)

WUSATA® offers expertise and low-cost resources and programs that make international marketing a reality.

10/14/2026

Think trade shows are only for big companies and seasoned exporters? Think again. 🌎

On the latest episode of the Trade Roots podcast, Addie and Tiffany sit down with Betsy Riggs, Director of Operations for Food and Beverage at IMEX Management, Inc., to talk about how trade shows can open doors to international markets for businesses of every size.

Betsy shares:
✅ What IMEX Management does behind the scenes at trade shows.
✅ Practical tips for preparing for your first (or next) show.
✅ How small businesses can stand out on a busy show floor.
✅ Upcoming trade shows worth adding to your calendar.

🎧 Listen to Trade Roots Episode 10: It’s Showtime! on YouTube or wherever you get your podcasts:
https://youtu.be/WMXXuphNxro?si=VmCobxFrofix_Afg

10/08/2026

Don't miss out on savings - submit your 2027 FundMatch application before December 31st!

FundMatch offers a 50% cost-share reimbursement to help Western U.S. agribusinesses offset the cost of pursuing new export markets. Whether you're exhibiting at a trade show, participating in a trade mission, or advertising in a new market, we're here to help make it more affordable.

If your agribusiness is exploring international market expansion, now's the time to act. Applications submitted by December 31st lock in the current $300 application fee - the fee increases to $350 on January 1st!

Ready to apply? Log in to or create your MyWUSATA account to start the FundMatch application now.

https://www.wusata.org/fundmatch/applications/

10/06/2026

The WUSATA team gathered in Hood River, Oregon for a team bonding retreat.

The retreat included a PossibiliTEAMS "Total Teamwork" session, where staff worked through hands-on challenges that tested communication, trust, and creative problem-solving, with plenty of laughs and some serious work along the way.

The team also rode the Mount Hood Railroad through the Columbia River Gorge, taking in views of the region's farmland, fruit orchards, and vineyards, then enjoyed dinner together.

It was a few days well spent creating memories and getting to know each other better!

10/02/2026

STAFF SPOTLIGHT!

Get to know the amazing people behind WUSATA. Next in our staff spotlight series is Jeri Roth, our Senior Finance and Accounting Coordinator.

Jeri has been with WUSATA for six months, and our accounting processes have never been in better shape! As someone who never had a pet before she married her rancher husband, Jeri is now a big supporter of all things agriculture.

Jeri, thank you for your warmth and your dilligence! You help us ensure WUSATA is an excellent steward of taxpayer resources so that we can continue being a trusted partner for small and mid-size agrifood businesses!

Stay tuned for another staff spotlight next month!

09/28/2026

Happening this Wednesday! WUSATA is launching a new three-part Africa webinar series designed to help Western U.S. agribusinesses better understand opportunities across the continent.

First Up:
Africa Series Part 1: North Africa (Egypt & the Maghreb)
📅 September 30, 10:00 to 11:00 am Pacific
💻 Virtual

The presentation will look at Egypt's role as a population center and logistics gateway, the Maghreb's French-influenced retail and product preferences, and the trade corridors that connect North Africa to Europe and the Gulf. Attendees will leave with a clearer picture of where U.S. products fit and which entry point makes sense for their category.

👉 Register through MyWUSATA: https://www.wusata.org/event/detail/AD34B505-16BE-4DFA-82FE-93FC36367D76/search/

09/25/2026

Meet our Member, Montana!

The Montana Department of Agriculture partners with WUSATA to promote Grown and Made in Montana products all over the world.

Are there Montana products that make you jump for joy? Let us know in the comments so we can help them hop across oceans!

09/23/2026

International businesses run on relationships. But what happens when you don't have a succession plan?

Whether the goal is passing a business to the next generation, preparing it for sale, or simply making sure things keep running if life throws a curveball, succession planning protects years of market knowledge that can take time to build, while also mitigating risk. This episode will help you get the ball rolling.

🎧 Learn more in our Trade Roots Episode 9: Succession, Minus the Drama here (or wherever you get your podcasts): https://youtu.be/KYg8OiaoFXA?si=0LXkhq-Ypr97h0PR

Ad Break Feature: Bluebird Grain Farms LLC.

09/16/2026

STAFF SPOTLIGHT!

Get to know the amazing people behind WUSATA. Next in our staff spotlight series is Justin Riggs, our Engagement Executive who covers Utah, Colorado, Alaska, Guam, and the Northern Mariana Islands.

Justin has been with WUSATA full time for 2 years, and he also spent two years as a WUSATA intern based out of the Hawaii Department of Agriculture! He's been diligent about participating in agriculture and food events put on by tribal entities in his region to make sure that WUSATA's outreach strategy is well-rounded and inclusive.

Justin, thank you for your friendly, welcoming, and helpful attitude that makes participating companies feel like WUSATA is on their team!

Stay tuned for another staff spotlight next month!

09/14/2026

📦 Shipping to Mexico, Canada, the EU, Japan, or South Korea? Don't let a labeling mistake hold up your shipment.

Join us for a webinar presented by Bryant Christie Inc., designed for Western U.S. growers, packers, processors, and food marketers exporting to these top five markets.

We'll break down, country by country:
✅ Mandatory label elements & language requirements
✅ Recent regulatory changes
✅ NOM compliance (Mexico), bilingual labeling (Canada), allergen/traceability rules (EU), and format standards (Japan & South Korea)
✅ A practical checklist to confirm compliance before your product leaves the dock

Labeling errors are one of the leading causes of shipment delays and rejections - this session will help you catch them before they cost you.

Whether you're prepping for upcoming export activity like the Taipei craft beverage mission (Nov 9–15, 2026) or just want to tighten up your compliance process, this is a must-attend.

🗓️ October 14th, 10:00 to 11:00 AM
🔗 https://www.wusata.org/event/detail/8D84C724-B003-482C-B087-07DA0136565F/search/

09/08/2026

Episode 8 of Trade Roots is here, and while this clip is on the lighter side, bulding a family business is a serious endeavor!

Some things you'll love about this conversation with the Local Jerk founders:
- Christina and Marvin didn’t plan a “big brand” - they just kept saying yes to the next step.
- COVID forced them to pivot from markets to wholesale, and that shift changed everything.
- Their product is still handmade, family-run, and rooted in Guam’s food culture.

If you’re a founder, a family business owner, or just curious about how strong local brands grow, this one’s for you. For Guam-based businesses, be sure to check out GEDA Guam Economic Development Authority and Guam Unique Merchandise and Art (GUMA).

🎧 Listen to episode 8 here (or wherever you get your podcasts): https://youtu.be/Ailck-rT-zY?si=9MOpvz7x9TrymmER

Do you have a side project that's ready to take the next step? Let us know!

Address

4400 NE 77th Avenue Suite 275
Vancouver, WA
98662

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+13606933373

Website

http://www.wusata.org/

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