10/14/2026
Think trade shows are only for big companies and seasoned exporters? Think again. 🌎
On the latest episode of the Trade Roots podcast, Addie and Tiffany sit down with Betsy Riggs, Director of Operations for Food and Beverage at IMEX Management, Inc., to talk about how trade shows can open doors to international markets for businesses of every size.
Betsy shares:
✅ What IMEX Management does behind the scenes at trade shows.
✅ Practical tips for preparing for your first (or next) show.
✅ How small businesses can stand out on a busy show floor.
✅ Upcoming trade shows worth adding to your calendar.
🎧 Listen to Trade Roots Episode 10: It’s Showtime! on YouTube or wherever you get your podcasts:
https://youtu.be/WMXXuphNxro?si=VmCobxFrofix_Afg