The Time Is Now to Help

23/08/2026

We are honored to share this wonderful article from the National Association of REALTORS® featuring our founder, Sal Dimiceli Sr., and the story behind his lifelong commitment to helping people in need.

Growing up amid evictions, empty refrigerators and unpaid utility bills, Sal made a promise as a child that, if he ever had the opportunity, he would help others facing the same struggles.

That promise became the foundation for The Time Is Now to Help and for more than 37 years of helping individuals and families throughout our communities with basic necessities, housing, utilities, transportation and other critical needs.

This article shares the story of where that commitment began—and why helping others has remained such an important part of Sal’s life.

We invite you to read and share his story. Sometimes one person’s promise can make a difference in thousands of lives. ❤️

👉 Read the full article:
A Childhood Vow Inspires REALTOR® Sal Dimiceli Sr.’s Boundless Good Deeds

After growing up amid evictions, empty refrigerators and unpaid utility bills, REALTOR® Sal Dimiceli, Sr. made a promise to help others avoid the same hardships. Through his nonprofit, The Time Is Now to Help, he has spent decades providing immediate assistance and life-changing support to thousand...

09/07/2026

Please join us Saturday, July 18, 2026, 1-3 PM at First Congregational United Church of Christ, 715 Wisconsin St. in Lake Geneva, WI for the Community Conversation “Grounded in Walworth County: 3 Stories of Connections”. The Time is Now to Help Founder Sal Dimiceli will be speaking, along with Lloyd Sineni and Laura Rosol, MD, about local financial hardship, health, and human service concerns at this free event presented by Common Ground Lake Geneva. We hope to see you there!

20/05/2026

It has been a while since we last posted, but the need has never stopped.

At The Time Is Now to Help, we continue to quietly help struggling families, seniors, disabled individuals, and those facing heartbreaking hardships when there is nowhere else to turn. Every week brings another story of courage, loss, and hope.

Our weekly column is available on our website and shares many real-life situations happening in our communities — reminding us all that compassion matters now more than ever. ❤️

Please take a moment to read and share:

https://timeisnowtohelp.org/letters.html

Thank you for continuing to care, support, and stand with us as we help those suffering from the pains of poverty. Together, we can make a difference — one person, one family, one act of kindness at a time.

13/12/2025

Thank you Excel Family Chiropractic & Wellness for your generosity to our poverty relief efforts! We are blessed to be in such a supportive community that cares about their neighbors in need. ❤️🙏🏻

It's that time of the year for our Christmas ham giveaway! Donate $5 or more to the The Time Is Now to Help and enter in your name for a chance to win this amazing ham from Wanda Farms!

11/06/2025

Thank you R & L Spring Company for your support! With so many requests for our assistance these funds will be put to use right away to help the poverty stricken in our communities. Such a fun way to fundraise!

20/08/2024

Last week we shared a breakdown of the poverty relief we provided in July. You may read the column below. Today and tomorrow are your last opportunity to vote for The Time is Now to Help as Best Non-Profit in the Best of Geneva Lake 2024 contest. While you are there, please vote for Lake Geneva Area Realty, Inc. as Best Real Estate Office/Team and Sal Dimiceli, Jr. as Best Realtor. They do so much to help us accomplish our successful poverty relief efforts. Thank you and God Bless You for your support.

Please vote daily in the Best of Geneva Lake 2024 contest at https://lakegenevanews.net/exclusive/readerschoice/ballot-2024/

This past month we provided poverty relief to 66 people in our communities. All of these individuals were in desperate need of our assistance as they struggled with major illness,

04/08/2024

Here is this week's column, in case you missed it. And a friendly reminder to vote daily in the Best of Geneva Lake 2024 contest. We would appreciate your vote for Best Non Profit and also Lake Geneva Area Realty, Inc. as best Real Estate Office/Team and Sal Dimiceli, Jr. as Best Realtor. Lake Geneva Area Realty supports our charity and covers all our expenses so 100% of your donations are used to provide poverty relief in our community. Follow the link to cast your vote:
https://lakegenevanews.net/exclusive/readerschoice/ballot-2024/

Dear W.C.,

01/08/2024

Thank you for nominating The Time is Now to Help as Best Non-Profit in the Best of Geneva Lake 2024 contest. We are honored and grateful to be chosen among so many wonderful local charities. Please vote daily until August 21st at the following link. You will find us in the Best of Local Life section.

https://lakegenevanews.net/exclusive/readerschoice/ballot-2024/

16/07/2024

Thank you Alliant Energy Foundation for their generous grant that has already been used to provide shelter to a family and food for a senior citizen in SE Wisconsin. We are so grateful for your support! We are honored to receive the Alliant Energy Foundation grant and immediately use 100% of the grant to provide poverty relief in our community.

14/07/2024

Just a simple thank you seems insufficient for the impact the Kune’s Family Foundation $20,000 Matching Grant and your matching donations have made on the lives of those living in poverty in our community. We are grateful for the assistance provided thanks to this matching grant. This weeks column shares where every penny of that matching grant was used to provide poverty relief. Thank you! Thank you! Thank you!

This week we completed the distribution of the Kune’s Family Foundation $20,000 Matching Grant and we wanted to share where your donations, generously matched by the Kune’s Family Foundation, were