The Rock, Umatilla

The Rock, Umatilla The Rock at Umatilla Middle School, provides for students/families in order to support their success. The Rock provides for about 250 students each day.

The Rock Rooms are staffed full-time by community volunteers who are available to support students during the school day, help them find what they need and listen when they need a kind ear. Ron “Rondo” Fernandez, owner of The Mojo Grill & Catering Co., grew up seeing his fellow students in need. As an adult, he is hoping to change that.

“Growing up, I was exposed to a lot of rural poverty,” says

Fernandez. “It has always been on my heart to impact kids if I ever had the ability. We decided schools would be a central location where kids could come and have their needs met.”

Today, Fernandez and his wife, Toby, are converting classrooms into The Rock rooms as part of “Empowered of Central Florida”. These rooms offer students in need school supplies, food, toiletries, feminine hygiene products, clothing and even washers and dryers to do their laundry.

1210- We still have 3 kids that need adopted.Umatilla Middle School has an Angel Tree!  If you would like to provide Chr...
12/07/2025

1210- We still have 3 kids that need adopted.

Umatilla Middle School has an Angel Tree! If you would like to provide Christmas for one of our students or their siblings please let Mrs Kirby know at 352-669-3171 *3413. All gifts are needed back at the school by 12/16/2025

We are SO excited that The Rock, Umatilla is the first charitable organization to be showcased at Doin' Good Shoppe in M...
11/28/2025

We are SO excited that The Rock, Umatilla is the first charitable organization to be showcased at Doin' Good Shoppe in Mt Dora. Go check them out!

As long-time residents of the Golden Triangle area, we take great pride in serving those around us. In 2023, we opened our first small business called, Doin’ Good! Junk Removal.

When asked what made us want to open a thrift store, we simply said it seemed like a natural progression in business, as well as a fantastic way to steward the items and keep more usable materials out of the dump. We are really looking forward to being a place where the community can gather and support each other. Come find a deal at the shoppe, grab an amazing meal at one of our food trucks on site, and hang out under the shade trees at the outdoor seating area. This Shoppe is bigger than us. It serves our community in a very tangible way with the potential of a much bigger impact - and we are here for it!

Through December 31st, a portion of our proceeds with be going to The Rock @ Umatilla Middle School. We will also be facilitating ways to donate monetarily to their cause, as well as being a collection site for leggings and sweat pants (all adult sizes needed) for their closet at the school. When you shop with us, you are quite literally supporting your community.

Doin' Good! Shoppe...where every purchase has a greater purpose.






03/28/2025
For those in need
04/26/2024

For those in need

Just incase anyone is in need
04/05/2024

Just incase anyone is in need

Here is the wish list for The Rock program to start the 23/24 school year at Umatilla Middle.
07/13/2023

Here is the wish list for The Rock program to start the 23/24 school year at Umatilla Middle.

Here is another resource...Applications close November 21st
10/17/2022

Here is another resource...Applications close November 21st

It's that time again!

For those that may need help for Christmas; sign up early because spots run out fast!
10/17/2022

For those that may need help for Christmas; sign up early because spots run out fast!

We have reached the maximum capacity of families that we can serve this year. Thank you all for participating, see you next year.

Address

305 E Lake Street
Umatilla, FL
32784

Opening Hours

Monday 8am - 2pm
Tuesday 8am - 2pm
Wednesday 8am - 1pm
Thursday 8am - 2pm
Friday 8am - 1pm

Telephone

+13526693171

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