01/05/2026
A small business myth we hear a lot:
“If I just had more followers, things would be easier.”
The truth? Plenty of businesses with big audiences are still struggling. And plenty of businesses with small, loyal customer bases are doing just fine.
What actually moves the needle is relationships. Repeat customers. A good reputation. People who recommend you when you’re not in the room.
Those things don’t always look impressive online but they matter far more in real life.